Product Led Growth

Created 2 years ago in Product & Design / Lean Startup

How do you build in product-led growth into your product?
1) Try-before-you-buy PLG: Lowering the barrier to entry via a free trial or freemium model (access certain features or a set amount of content/features)
2) Reward-based PLG: Rewarding users for engagement, retention or referrals (increasing acquisition or retention loops). Think referral programs, retention CRM etc.
3) Cost-based PLG: Segmenting monetisation tiers to cater to different users (allowing a broader audience to access different feature sets and generating revenue that you can reinvest back into your marketing budget)
4) Virality: The thing everyone wants, but no one has (unless you’ve built it into the core of your product)