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Clarity

Rod Katzfey

Atlanta, Georgia

Principal of Katzfey's International. Former Chief Revenue Officer of Global Primex, EVP-Integrated Payments of Nuvei and COO of PayLeap with over 32+ years in banking and electronic payments industry both domestically and internationally. Passionate about giving back and helping others grow their business and making money!

Need help with your ISO/Agent agreement? Help with your merchant account? Recover reserves?

$4.17/min

22 Calls

59 Reviews

33 minutes
Avg. call

Sales Growth Payments Strategic Planning Mergers Executive Management Data Mining Banking Electronic Payments Merchant Services

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Fixing, Building and Growing Companies

Having been involved in multiple joint ventures, wholly owned subsidiaries and privately owned companies I have successfully driven Revenue and Profit to the point that every company I have worked for in the past has been ACQUIRED!

Building Sales Teams....sales generally create REVENUE

3rd Party Partnerships.....it's called NETWORKING

Customer Referral Programs.....some is better than none

Data Mining...it's all about the DATA

Operations....how to scale the business

Social Media........can they FIND you?

Superior Customer Service......it's more than just Thank You

27+ Years in Electronic Payments Industry

Processing, Payment Gateway, Banking & Gift Cards

Processors: BA Merchant Services, Comdata, First Data, Elavon, NPC and SVS

Banks: Bank of America, National City and US Bank

+$30 Million Revenue and +$15Million Profit

Expense control/Cost avoidance (Find the Money)

Experience with Mergers, Acquisitions and Divestures in public and private equity scenarios.

International Acquiring

http://www.slideshare.net/katintl/field-guide-seaa-2013-katzfeys-international?ref=http://www.linkedin.com/profile/view?id=863742&trk=tab_pro

Answers 11
Reviews 59

Answers

Rod Katzfey answered

If you have fraudulent transactions occurring on your web app, what can or should you do with the offending accounts? Who do you report it to?

Depending on what classifies the transactions as fraudulent will determine next steps.

If the fraudulent transactions were due to the cardholder having their card stolen and then being used to make fraudulent purchases you should work with your merchant services provider. Within your gateway or shopping cart you have settings that allow you to request AVS, CVV, CID, Address Match, etc. and you can determine the velocity settings and how strict you want to be for each transaction. Some gateways also have country blockers to eliminate transactions that are coming from known organized crime or hackers specific to fraudulent transactions.

You should always report any suspected fraud to your merchant services provider, gateway or shopping cart provider along with the authorities in your local jurisdiction.

Setting your filters and tolerances really low will allow transactions to go through and generate revenue but when you do not validate AVS, CVV, CID or address match, etc. then you risk the chance of fraudulent transactions.

If you collect all the above information and it still ends up being a fraudulent transaction then it should be the responsibility of the card issuer and not the merchant or merchant services provider.

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Payments

Rod Katzfey answered

Who is the best person or, said another way, what is the best role in an organization to reach out to for corporate sponsorship?

Generally sponsorships happen because a person(s) have a personal relationship with someone or they identify that the group will have a good impact on their business in exchange for their sponsorship.

Sponsorships can be done in many different ways...so get creative and you will be surprised how many companies will want to get involved. I have done this many times with non-profits or even for profits and we created a platform to get their brand out and had to start turning away sponsorships.

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Sponsorship

Rod Katzfey answered

Should we hire hire a contracted outside sales force for our company rokform.com? If so who do you recommend? We need visibility in larger channels.

Having been in the electronic payments industry for over 20+ years this is a daily question that is asked as companies are trying to reduce overhead cost while driving the brand, sales and most of all profit.

One thing to consider is that anytime you have a "contracted" sales force you are losing control of your brand and relying on them to represent your brand as you want it to be. Depending on how deep this sales force gets and layers of folks, control and message will get lost.

Someone else mentioned inside sales and if you have tried that yet. If I were building the sales strategy based on the limited information I would start with an inside sales person to generate some interest in the marketplace at the specific targets you are looking for and then add someone who has experience in your specific vertical with the specific types of customers/vendors/partners you seek so they can open the doors and then start sending the referrals and business back to the Inside Sales person(s).

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Sales Management

Sales

Sales Process

Rod Katzfey answered

What is the best way to find a mentor? Do you ask and if so how do you approach in way that would provide value?

You might already have a mentor and not realize it.

Depending on where you are in your career and who has given you advice in the past or been a sounding board...that could be a mentor.

In my career I have had mentors that were bosses and not until after I left those organizations and maintained those relationships did I ever really call them or see them as a mentor.

Look back in your career and see who did that for you and that might be the best place to start.

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Mentoring

Rod Katzfey answered

I think I made a mistake trying to be founder and co-founder of two companies at the same time.

Sometimes you have to walk away from one and focus on the other to really appreciate and recharge the thought process for Company B.

Real life scenario is Twitter and Square....Jack Dorsey was part of the Twitter Team and then left to focus on Square and start really building it while Twitter seem to lose momentum only for Jack to return and now is CEO of both companies spending 50% of his time each day on each company.

Twitter just announced IPO and I am sure Square will not be far behind in the next 12-24 mos.

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Entrepreneurship

Partnerships

Startups

Rod Katzfey answered

How do you obtain an ISO / Super Merchant account from a bank like Wells Fargo for processing transactions ? Working on a payment gateway.

Having been in the acquiring industry for 20+ years and having focused on ecommerce for the last 4 years this question is very interesting.....

Scenario #1
You say you want to obtain an ISO / Super Merchant account. This leads me to believe that you are trying to set up as a PSP, Aggregator, TPPA.

If you have your own gateway then you will also need to consider the ramifications of PCI Compliance not only for the gateway but also the users/merchants of your gateway.

Are you looking to take liability and risk and approve or decline the accounts? Delayed Funding to offset your risk? Who will provide services for back office such as chargebacks and retrievals?

Scenario #2
Or maybe you are just looking to set up a merchant account to process transactions on a payment gateway?

The question is to broad being that our industry can go in many different directions. Feel free to set up a call and we can discuss further and get you the specific answer you seek. I think you might be trying to do Scenario #1

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Payment Gateways

Rod Katzfey answered

What does a business development role entail when it comes to hiring?

As others have mentioned Business Development is a very broad term and can be what ever you want just like the last line of most corporate job descriptions...."All other assigned duties"

Depending on the size of your company and at what stage you are in will determine the best solution. Of course that is not within your question but I will assume you are profitable and right on the cusp of taking off.

One idea is to identify your target market and who those customers/partners should be and then do a search for an individual that has experience with those types of customers or even better has specific relationship with those vendors from previous or current roles they were in.

Sometimes business development is hiring someone that can open doors to larger opportunities that can really drive the marketing, branding and awareness to your product/service/business.

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Business Development

Business Growth

Strategic Hiring

Rod Katzfey answered

Should a business have a chargeback policy?

When a credit card is used to make a purchase/payment the cardholder has the ability to chargeback that transaction for up to 180 days with the issuing bank. If they have not received the product and/or service as promised they will contact the issuing bank.

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Payments

Business Strategy

Rod Katzfey answered

What's an easy and cheap online transaction service?

PayPal offers a service that includes all card types and PayPal. There are also numerous other providers in the marketplace depending on if you are using a shopping cart, hosted payment page or international acceptance.

I have been in the electronic payments acceptance space for 20+ years so feel free to reach out.

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Electronic Payments

Payment Systems

Mobile Payments

Rod Katzfey answered

How can I test payment models for an app without having a company to get an account with payment processors such as Stripe?

Depending on the size of your test you could always establish a "TEST" account with a gateway/payments provider that understands this is a primary step for your proof of concept.

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Payments

Payment Systems

Payment Card Processing

Rod Katzfey answered

How can I make sure that my customers pay in a timely fashion?

What you are seeing is a pattern for a business that is experiencing a cash flow issue and ultimately will go out of business as suppliers will move them to prepayment or COD.

One solution to protect your business is to accept a credit card for payment of the invoice within 7 days and let them manage their cash flow challenges behind the scenes with their issuing bank.

The other option is to offer prepayment and if they are not in position for that then I would no longer sell product/services.

Sometimes it takes one supplier to force the inevetible, but you have to protect your business and resources as well.

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Accounts Receivable

Payments

Reviews

Rod was a great help with his 30 plus years of experience in the payment industry.

Bishal Katuwal Source: Clarity

Rod was amazing!

Adeel Raza Source: Clarity

Rod is extremely knowledgeable and experienced. Great call and will consult with him again.

Samir Patel Source: Clarity

I wish I knew Rod 2 months ago.. Was the most promising phone call I've had prevent my business from failing... Thanks Rod!

Christopher Michael Source: Clarity

Rod is very knowledgeable and helpful.

Firoz Lalani Source: Clarity

Rod replied almost immediately to my message and we were able to setup a call in a matter of minutes. Helpful and professional.

Marko Jasic Source: Clarity

Knowledgable, fast-moving, knows his stuff when it comes to merchant accounts / nuances of the industry

Daniel Faggella Source: Clarity

Rod has a wealth of knowledge & experience and is a pleasure to chat with. Highly recommended.

Chris Frenette Source: Clarity

Rod was exceptionally responsive, very helpful and very knowledgable about the payments space. He answered both general and specific questions with ease. He also had the courage and confidence to say "I don't know"-- a rarity amoung experts. I would absolutely arrange another call with him and recommend him to others.

Jerry Everett Source: Clarity

Recently Rod has been tasked to take a failing Business Unit and turn it into a success. Affectionately coined the "Janitor" Rod's ability to clean up the mess is a testament to his experience and ability to mix personal and strategic influence allowing him to quickly execute his vision.

Frank Monaco Source: LinkedIn

Our recruiting has had a long-term relationship with Rod. We've both placed him and worked with him to find talent. Rod is a dynamic leader that is well respected in the payments industry. He's well liked by employees and has a history of delivering results. I would recommend Rod highly to anyone thinking about working for him or hiring him to run their company.

private private Source: LinkedIn

Member since May 2013