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Richard Lorenzen

New York, NY

Richard Lorenzen is the CEO of Fifth Avenue Brands, a New York-based public relations firm providing media relations, strategic planning and crisis communications. He has been featured in CNBC, Fox News, Forbes, AdWeek, PRWeek, Inc Magazine and more.

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Business Development Entrepreneurship Public relations Branding Media Media Relations Branding & Identity Community Outreach Foreign Affairs

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Richard Lorenzen answered

I just started an ad tech company out in Palo Alto. Would love to start getting some PR/exposure. How do I get journalists to write about us?

First, you'll want to build a media list to contact. Careful research will help you develop a targeted list of reporters who would be most interested in hearing about your company. Once you have your media list in hand, the key is creating the right pitch to contact them with and knowing how to approach them properly. Drop me a line if you would like any guidance since this is what I do all day long.

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Member since April 2013