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Clarity

Reno Mongula

Jakarta

Accomplished sales and business development leader with 20+ years of experience in fintech, logistics, and financial services. Proven track record in driving market expansion, building strategic partnerships, and leading high-performing teams to exceed revenue goals

$2.00/min

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Technology Mentoring Sales Management Coaching Strategic Planning Business Strategy Go-to-market Strategy Artificial Intelligence Sales Funnel Optimization

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Go-to-Market Strategy

Problem:
EWA competition in Greater Jakarta has intensified, with new competitors targeting the same verticals and customers while lowering prices. Despite strong client engagement, price sensitivity has increased due to economic challenges, making it difficult to secure new clients.
Action:
We conducted market analysis across Indonesia, identifying areas with industrial complexes and companies with over 1,000 employees. We hired specialized sales managers and focused on West, East, Central Java, and Batam.
Result:
This strategy led to new deals, with 60% of revenue now coming from these regions

Sales Project Management

Problem:
Sales productivity had become stagnant, with intense competition from BASF, Bayer, and Syngenta and some of the best sales people and distributors moved to their competitors. Managers struggled to find new ways to motivate the sales team and distributors. Although a reward program was introduced, it lacked proper measurement due to manual processes, making it time-consuming to track performance. They also ran out of ideas for non-cash rewards
Action:
We designed a Loyalty Platform that tied sales KPIs to reward points for desired actions and included a recognition and rewards program with an extensive rewards catalogs The platform provided daily activity and productivity data in a mobile format for field sales teams, supervisors, district managers, and distributors. With widespread platform adoption, field sales personnel were able to make sales plan that directly improved their performance.
Result:
Corteva’s top-line revenue saw a significant 45% increase in 2021, increased market share, and key partner retention. Sodexo also increase their market share within end to end loyalty program and gained an additional monthly revenue of IDR 5 billion

Sales Team Optimization

Problem:
Our company's business value dropped by 50% in 2019 due to COVID-19, as several clients in key verticals faced budget constraints and ceased operations with us.
Action:
To adapt, I shifted the sales structure from a cluster to a vertical approach, focusing on sectors that thrived during the pandemic, such as FMCG, healthcare, and agriculture. We developed digital Employee Benefit and Sales Channel Incentive programs tailored to these industries
Result:
This pivot not only recovered the lost volume but led to an 11% growth in 2020.

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Member since September 2024