CEO and Founder of Modestrove London, Rashida Rafar is the Modesty Girlboss on a mission to position & elevate modest values as a timeless universal lifestyle. A linguistic major with background in corporate communications, branding & marketing; Rashida used her skills to lead one of the world's renowned Hijab brand to their first million dollar breakthrough. Fueled with passion & winning industry experience, she took a bold leap of faith to start her own online retail platform in the heart of London positioning herself as one of the top female players to watch out for in the field.
