Rafael Salazar II, MHS, OTR/L Principal of Rehab U Practice Solutions

Leverage Objective Advice & Insight, Focused Knowledge, and Industry Expertise to Move the Needle for your Organization. I work with healthcare practices, organizations and healthcare technology companies to develop marketing strategies, optimize administrative operations to improve patient/user engagement, and business development & strategic planning.

Telehealth Roadmap The Telehealth Roadmap™ will help you craft a strategy, develop workflows and procedures, and implement virtual service delivery in a way that maximizes efficiency while simultaneously delivering an outstanding patient experience. The first step is to begin laying the groundwork by understanding the fundamentals of telehealth and virtual service delivery and then crafting basic “tenants” of telehealth for your clinic or organization. While it is important to understand the differences between virtual service delivery & in-clinic care from a clinical standpoint, you must also consider how implementing virtual care affects clinic workflow, communication, informed consent, and administrative processes. We help you develop your organization’s workflows (or operational guidelines), standard operating procedures, and processes to ensure the actual delivery of virtual services can occur without a hitch. Then, will help you develop your communication, messaging, and patient/provider education strategy so that you’re able to effectively communicate both the effectiveness & value of virtual service delivery.

Develop an effective, succinct, and unique positioning strategy for your innovative healthcare business. Do you want to differentiate your healthcare technology, device, software or provider organization from competitors? Do you want to align your solution or healthcare service with your targeted stakeholder? Do you want to create a consistent message to drive business in the form of qualified leads and sales? Do you want to leverage industry insight and expertise to identify your most valuable healthcare stakeholder? GREAT! Now, the question is, how do you actually develop an effective positioning strategy to drive qualified sales conversations? It all starts with Healthcare Positioning I will help you craft a positioning strategy that aligns your UVP with your target healthcare stakeholder to help you drive business development strategy in those specific healthcare markets.

DIFFERENTIATE VALUE MESSAGING TO GUIDE MARKETING, SALES AND PRODUCT CONTENT Align your technology, software, or service with your targeted stakeholder Create a consistent message to drive business development strategy for specific healthcare stakeholders.

I will give you insights and advice around networking, skill building, career planning, and taking the step away from clinical work to non-clinical roles in healthcare business, technology, and the like.