SNFs have multiple segments and angles that generally require different marketing strategies for each.

Is it a stand-alone SNF or connected to a health system or hospital?

Is the rehab/therapy department in-house or contracted out?

What is the average length of stay for SNF? Is is mainly short-term subacute rehab or long-term care?

All of those questions, and others, will determine the marketing "calendar" that needs to be developed.