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Clarity

Dan De Rosa

New York

Growth manager for fast-growing US & EU Tech Startups and mid-size companies.
Former VC backed Startup CEO & Founder.
Former Head of Experiences in a leading EU OTA travel firm.

I help companies to grow their business and sales online internationally optimizing the scalability of their business.

In the last 10 years, I helped to grow several US/UK/CH/IT digital businesses internationally in:

- Travel industry
- E-commerce
- Cryptocurrencies
- Mobile market (ASO)
- Massive Open Online Course (MOOC)
- Internet Of Things (IOT)
- Banks and Financial services industries
- Real Estate platforms

I have managed for my clients in the last years over $1M/year performance marketing budget to help them directly in:

- Funnel planning and optimization
- CRO, conversion rate optimization
- SEO analysis and optimization
- Planning and execution of scalable performance marketing campaigns, with a focus on Facebook Advertising.
- General ROI optimization through the implementation of marketing automation tools
- Lead generation management
- Product launch
- CRM planning and management
- Content marketing strategies
- Scalable PR outreach tactics
- Managing teams with specific growth KPI metrics

I love to work with startups and small teams, but I am also able to work with bigger corporations to help them to reach their yearly objectives online.

$1.00/min

Dan donates to DonorsChoose.org ($0.00)

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Landing Page / Conversion Rate Optimization

I worked in several lead generation model based industries for 10 years- Finance ,Mobile Apps ,Fashion ,Mooc ,Internet of things - for high growth/performance based b2c and b2b projects managing $100K+ monthly advertising budgets and improving the conversion rate for my client from 2x to 10x.

In our call I will:

- Optimize your Landing Page (draft,initial stage,later stage) for the best ROI
- Spot all the weak points that stop your conversions with my software
- Propose a solution to improve your sales immediately
- Improve your whole lead generation targeting
- Provide a set of growth hacks techniques that will permit you to grow your lead list getting leads directly from Facebook, Instagram, Twitter, Linkedin at the lowest cost
- Fix all the stages of your sales funnel
- Suggest you all the right apps you will need to use to improve the performance of your Lead Generation campaign

The first call is completely free and will be useful for me to understand your project and the objectives
. https://clarity.fm/danderosa/growth

If needed I will coordinate one of my collaborators to fix a specific issue found in our calls.
This will include : UX analysis, CRM installation, facebook ads and google ads optimization, marketing automation.

Growth & Performance Marketing Optimization

I worked in performance based international teams that reached growth objectives of 10x (Fashtech,Mooc), 3x (Healtech, Internet of Things), 2x (WebFinance) from 2014 to 2016.

I managed to improve digital startups marketing funnels, Ecommerce ROI, SEO analysis, increasing the advertising performance managing monthly budgets of $50K-$120K on Google - Facebook Ads - Instagram ads - Bing - Influencer based marketing.

I have also developed several successful Lead Generation campaigns Inbound/Outbound that reached objectives of 500K b2b leads, and over 120K b2c leads.

I have developed and tested in the past 2 years several marketing automation techniques involving monetization objectives from all the most used social media channels.

To develop my strategies I follow the Smart Insights RACE Planning Framework, where I applied a diversified set of acquisition strategies using more than 100+ Apps :

REACH - Visitors - Fans
ACT - Shares - Leads
CONVERT - Sales - Aov
ENGAGE - Repeat - Referral

Looking forward to help to growth hack your business !
Share your project with me and I will do my best to help you to improve its overall performance.

How to Raise a Seed Investment With Venture Capital Firms, Family Offices, Angel

I have built my first network of Angel investors and Venture Capital funds in 2011, when I raised a $1.2 M seed round for my second mobile startup.

I won several startup business plans competitions, pitched my companies to 99+ investors and mentored dozens of companies to improve their business plans, go to market strategies, business model, power point presentations to reach their funding objectives.

From 2016 I am working as advisor with an international US Family Office network to scout the best investments for the 800 Family Offices around the world that are part of it.

As an angel investor I am also actively looking for startups to invest in.

I will be very happy to have the chance to mentor your projects to reach your funding objectives.

I have pitched my companies personally at:
. Plug and Play Tech Center
. Hult College
. Google
. Linkedin
. 500 Startups
. Central Saint Martins London
. Mib School of Management
. Mobile World Congress Barcelona

CRO Analysis 🎯- Let's Fix Your Performance

I have helped multiple US and UK companies to build a high converting landing page that can generate leads and sale with a scalable performance marketing strategy.

In a 1 hour call, I will be happy to:

- Review your online presence, finding all the leaks that need to be fixed to increase your conversion rate.

- Do an "health-check" analysis on your best-performing landing page to understand the first set of quick-wins to improve its performance.

- Do a first funnel analysis of your active marketing tactics.

In a 2 hours call I will be able to:

- Analyze your Google Analytics data to see possible leaks in the conversion rate % performance spotting opportunities of growth

- Analyze the targeting of your advertising campaigns to spot opportunities and fix targeting issues

For a more advanced assistance, I will need to set up a weekly advisory session to plan and execute the necessary changes to your project in order to achieve your conversion rate objective.

Answers 14
Reviews 0

Answers

Dan De Rosa answered

Is Snapchat's name change a valid strategy or desperate rebranding of a failed product?

According to Sensor Tower volumes Snapchat has no signs of desperation.

Rebranding usually has nothing to do with desperation or failing products, more likely with a different market positioning.

Snapchat could be sold tomorrow for around 15 billions with just 330 employees. To me this looks pretty successful !

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Failure Analysis

Dan De Rosa answered

What are the best Wordpress themes to use for an expert platform like Clarity? Any other examples of expert platforms that are succesful?

I am building a NewCo with one of the developers that worked in an itailan Expert Platform called http://www.bemyguru.it.

Send me more detailed questions about what you need and I will try to help.

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Platforms

WordPress

Dan De Rosa answered

What are the best practices in hiring the right employee(s)?

I have just recently partnered with a network of 800 Family Offices around the world that are interested in acquisitions and investments for US based companies.

If you send me a pm with the details of your company I could evaluate to build a first connection.

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M&A

Brokers

Exits

Dan De Rosa answered

Does anyone have any advice on getting commitment from a potential client to purchase a SAAS product without running a free trial?

My answer is:

- Leveraging exceptional success stories based on your previous clients.

- Great engaging videos directly from the landing page.

- Building a newsletter strategy sharing weekly articles about how your clients are growing their businesses week by week

- Delayed first payment on the first month to give them time to install and learn how to use the platform

- Substitute the trial time with an engaging webinar that includes a Q&A

To talk about how to apply these strategies and with which apps let's book a call.
I advised many marketing SAAS companies to improve their business models in the past years.

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Sales

Sales Process

Sales Funnel Optimization

Dan De Rosa answered

How does one go about finding business brokers, specifically for selling a company?

My clients buy companies, but only companies that reach some specific parameters.

Send me more details about it and I will evaluate if I can help you.

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Selling

Start Ups

Brokers

Dan De Rosa answered

I am planning to collect leads for my startup and carry out some A/B tests. What are the best tools and services I should consider using?

I have built lead generation systems for Finance/Healtech/Fashtech/Mooc companies.

These are my favorite tools !

- Smartly.IO (In case of FB Ads world domination strategies)
- Unbounce.com (Fast,user friendly)
- Zoho SalesIQ (Great live chat, the best in the market)
- Base CRM (Funnel based CRM,smart and friendly)
- Optimizely (Perfect for small tests)
- Luckyorange (Optimize everything on landing pages)
- Privy (Popups are back, incredibly better geo based conversion rates)

For emails
- Mailchimp Automation (for well tested A-B tests progressions)
- Intercom (for a more direct one to one contact)
- Powerinbox.com (for a super customized A-B test strategy

To actually apply them in the best way in your acquisition funnel let's plan a call.

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Marketing Strategy

Business Strategy

Digital Marketing

Dan De Rosa answered

What are the best practices in growing a business in which the product is video tutorials?

That's awesome.

You are at a first stage of building a MOOC, a Massive Open Online Course portal.
https://en.wikipedia.org/wiki/Massive_open_online_course

I worked in the growth team of a UK startup that reached an explosive growth in 2015.

I like your approach you applied the "don't scale" approach in the Paul Graham (Ycombinator founder) way.
http://paulgraham.com/ds.html

I invested in this kind of business hundreds of thousands of dollars every month on several acquisition channels.
The good news for your business is that bidding costs for Indonesian users are the lowest in the market today so you could leverage this opportunity to invest in CPC/PCM channels.

There is a really important thing you will need to do before doing this. Building an email list at the top of the funnel.

To learn how to grow your business today call me and I will help you.

Ciao
Danilo

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New Business Development

Business Strategy

Online Marketing

Dan De Rosa answered

Are there individuals/agencies that help startups raise funding for compensation?

HelIo,
I personally recently raised $1.2M seed investment for my own startup after one year of networking events, startup competitions and pitch sessions.
Today I work for a network of 800 US Family Offices as external advisor. We are looking to invest in US based companies for series A,B,C rounds.

If you send me more information about your project/pitch with a PM I can evaluate if I can help.

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Fundraising

Funding

angel investing

Dan De Rosa answered

How can I go about making a substantial income off freelance employees instead of hiring?

It's possible and really it's easy to start.

But it needs 2 main resources: your money or your time.

To earn immediately after the launch what you will have to make is a lead generation paid SEM plan.
To make it work you will need:
- a clever domain name
- a medium lenght optimized landing page
- an email funnel strategy
- a google adwors account, with a daily mantainance for your SEM strategy (this will be your main role)

If you have a 3-6 months time range to start to see the first client you will need:
- SEO optimized domain name
- SEO optimized long landing page
- A SEO optimized blog with a blog content strategy
- an active look on your social media channels to make them grow
- a daily backlink generation objective

Finding freelancers is the easieast part since everyone is looking for clients today.
Many professionals rely on projects like yours to receive leads and work for a smaller slice of the pie.

To understand how to make it work contact me, I did it for banks.

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Entrepreneurship

Internet Entrepreneur

Start-ups

Dan De Rosa answered

Can a non-tech entrepreneur start up a tech business?

I did. I built several apps and with my last one I raised personally a $1.2M seed investment with an european Venture Capital seed.

I studied design management and learnt how to build a tech team and lead them as a product manager.

I built these projects from the first prototypes, A/B tests, fund raising, user growth and traction based lean models.

The first step is: validate your app idea on the web before even building the app.

Contact me if you need all the details about the exact steps I followed, will be happy to help !

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Mobile applications

Start Ups

Entrepreneurship

Dan De Rosa answered

How should I go about finding and hiring a developer for an app that I'm building?

I have worked with some success on upwork.com.

I would suggest to lower the budget but pay them in time right after they send you the project and you have properly tested it.

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Mobile Technology

Reviews

Member since April 2016