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Direct Mail: What will give you better ROI? Sending a larger list one piece of direct mail, or sending a smaller list the same piece multiple times?
AM
AM
Ali Maadelat, President at The Lorenz Marketing Group answered:

It depends on your market, product, and a lot of different variables. Direct mail is one of the forms of marketing that you NEED to have an expert handle for you.... unless you want to lose massive amounts of money.

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