I think often sales and marketing get mixed together. They are directly connected however very different functions. Think of it as a two lane street going in both directions. They can not succeed without the other.

I don't claim to be an expert in Marketing however I would say that I am in Sales. Sometimes instead of a marketing effort streamlining and improving sales is what is truly needed.

With a recent partner I was working with they were only converting 10% of new projects to actual business. No amount of marketing was going to improve what they really wanted, more revenue. They only wanted to hit 20% but we came up with a plan to exceed 90%. We actually hit 94%. With that type of success rate they can afford to put more resources into marketing that will generate projects where they actually close and turn into new revenue.

If you ever get to the point where you think you need to work on the sales side I would love to brainstorm with you.

Make it a great day!

David