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MenuHow to build a strong dedicated product marketing team?
I need to create a dedicated marketing team for my project, but I have no experience in this. I found an article about where to hire people, but I would like to try to do it myself. Does anyone have any tips or similar situations?
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Contact me for my counseling service. It is the cheapest service here. I will give you strategies and secrets that will prepare you very much. I hope you keep them for yourself only because it is the fruit of the effort of years of experience.
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If this is still relevant for you, here are the key aspects to focus on:
1: identify the personal values you'd like them to share with you. E.g. integrity, innovation, making an impact.
2: establish what motivates them personally. No matter how dedicated someone is, we are all driven by personal motivation. Use that drive to keep them engaged. E.g: if their personal motivation is to grow into a manager level role, get them involved with decision making, delegate people management tasks to them etc.
3: transparent communication! If your team understands WHY they need to do something, their performance will reflect that in a positive way. There's nothing worse than keeping people in the dark
I'm afraid with so little detail, it is very difficult for people to help you.
The industry needs vary a lot.
The project is also the crux here.
Moreover, it is unclear which responsbilities will the team have, and where best to attract that talent.
Please provide some more details so that you can get more value from other people here.
I think often sales and marketing get mixed together. They are directly connected however very different functions. Think of it as a two lane street going in both directions. They can not succeed without the other.
I don't claim to be an expert in Marketing however I would say that I am in Sales. Sometimes instead of a marketing effort streamlining and improving sales is what is truly needed.
With a recent partner I was working with they were only converting 10% of new projects to actual business. No amount of marketing was going to improve what they really wanted, more revenue. They only wanted to hit 20% but we came up with a plan to exceed 90%. We actually hit 94%. With that type of success rate they can afford to put more resources into marketing that will generate projects where they actually close and turn into new revenue.
If you ever get to the point where you think you need to work on the sales side I would love to brainstorm with you.
Make it a great day!
David
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Instead of looking at who does what .. why not look at the things that need to get done for a small techology team. Product: 6 people - 3 full stack engineers - 2 front end developers - 1 designer / product person Marketing & Community, 1 person - Full time hire, or CEO Support & Operations, 1 person - Part time hire, or CEO + Whole team I believe it's important for everyone on the team to help with support. Also, if you have a great product, then support shouldn't be that taxing. Q&A is usually needed when you have a bad development process (no unit testing or continuous integration deployments). Outsource everything else. - Bookeeping - HR stuff - Legal - Government program paperwork Hope that helps. P.S. I would put as many people on product as that's where you'll get the most bang for your buck.DM
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Should I ask for equity when joining a startup? When/how? (And whom should I call via Clarity?)
If the team has aspirations to build a venture backeable business (i.e. Raise money for equity), then of course you should ask. Ask the CEO if he has a ESOP (Employee Stock Option Plan), and if it's part of the compensation package. You're allowed to ask. As for the right person on Clarity, pretty much anyone in this list https://clarity.fm/browse/raising-capital/venture-capital Tom seems to be fast to respond.DM
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What are some early symptoms of conflict between people working on a team together?
The number one would be shipping product (or anything really) out in front of a customer. If you can't work together to get something done fast, that is usually a huge indicator that somethings wrong. That usually means your values or mission aren't aligned.DM
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