Question
I need to create a dedicated marketing team for my project, but I have no experience in this. I found an article about where to hire people, but I would like to try to do it myself. Does anyone have any tips or similar situations?
Answer
If this is still relevant for you, here are the key aspects to focus on:
1: identify the personal values you'd like them to share with you. E.g. integrity, innovation, making an impact.
2: establish what motivates them personally. No matter how dedicated someone is, we are all driven by personal motivation. Use that drive to keep them engaged. E.g: if their personal motivation is to grow into a manager level role, get them involved with decision making, delegate people management tasks to them etc.
3: transparent communication! If your team understands WHY they need to do something, their performance will reflect that in a positive way. There's nothing worse than keeping people in the dark
