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MenuDo we need to solve a problem to make your idea great?
"We chat" is just to combination of multiple apps. There are many apps with similar concepts like messenger apps. You hardly find any uniqueness in Skype, WhatsApp, Viber and signal etc. but all are successful and have billions of users. They all trying to solve same problem with similar solutions. The only difference you find is UI design and some minor things. Similarly, Udemy, LinkedIn learning, Lynda and Edx offers almost same services. Do we need to find problem or can we solve same problem which is being resolved by competitors?
Answers
As Dan Kennedy says, "Explorers tend to return full of arrows."
In other words, good chance of failure trying anything new.
Do something old, with a new spin.
Tip: Read through Kennedy's books (I could 60+ on my bookshelf) about how to do... business spins... slapping a new face on an old industry/niche/product.
Yes absolutely. All the companies you have mentioned solved a problem of the masses to be great companies. They were once just ideas but solving problems made them great ideas.
Focus on building a must have not a nice to have product. Attention spans are getting shorter in the age of multi-tasking and only few products are getting noticed – with many being a solution for a must not a want. You need to be doing something different and better to make it in this world, as donsumers expect and demand more than just another product. Solve real painful problems. If your product is not a must-have, you could still find a way to repurpose it to solve a pressing need. If you have been able to identify a crucial problem that you can effectively execute and deliver to market, you will be able to create a real business that matters. Your business should be your passion. Some entrepreneurs look to solve problems they identify with or feel passionate.
You can read more here: https://www.entrepreneur.com/article/236522
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
You ask a great question. Yes, it is possible to combine other services or create an existing service, and you might still succeed. But to be accurate, almost all of the companies that you mentioned did in fact solve a problem and/or have something unique about them that was unique enough to bring users.
For example: Skype was among the first systems at the time (being first...), Signal skyrocketed recently because they provide complete privacy which became a big issue after FB announced that they were officially getting all the info from users on Whatsapp (so privacy = unique), WeChat was targeted at the Chinese market at a time where the other big players weren't in China (so right time at the right place = unique).
Bottom line, you either need to solve an actual problem/pain, or be extremely lucky and be in the right time at the right place and have the right connections/community.
Good luck
It doesn't have to be an unsolved problem, you don't have to be the first - you just have to find your niche. It's the old "build a better mousetrap". Can you find a way to win customers that might have some unmet requirement, even if it's just UI or a slightly better customer service line, or some kind of peer effect i.e. all their friends have it?
I've worked with entrepreneurs who tried to develop apps or products that were trying to improve on existing competitors. What we found is that the earlier products didn't define their market well, or that younger customers preferred something a bit more friendly, e.g. Paypal vs. Venmo.
If you'd like more ideas on how to get to your MVP, feel free to message and we an set up a call.
Your chances of success will be much higher if you do something that other people are already doing successfully because they've proven that people are willing to pay for that service or product. If your idea doesn't solve a problem, then you essentially don't have a market. It's much easier to sell to an existing market than to create a new market because you don't have to spend as much time or money on educating people. Educating people with no guarantee of a sale is an expensive activity.
Hi. Theoretically you can do anything you want. However practically it may be not be adequately profitable or even profitable.
If it is high growth market and you are relatively early then potentially you can do the same thing that others are doing but you have to monetize sooner. As market matures you will need uniqueness to continue to be as or more profitable than your competitors. Else likely you will operate at low margins or even negative which will make you exit the business.
All examples given by you are relatively mature areas with number of competitors, many with unique offering, and many with bigger names. If you go with a similar offering then your cost of entry will be high. This will hurt profitability. There are smarter ways to do this.
Hope this helps. Let me know when we need to talk. Bye.
You might need to do both, and it depends on your ideal customer's buying patterns. If that buyer typically purchases your product and your competitor's product in a single transaction, and that buying pattern makes sense, you gotta to build, buy, or partner to offer your competitor's product. If you don't, you could quickly get shut out of the market altogether.
Partnerships are messy, but they're so fun. It's good to have friends in the market, and making the choice to partner can really clarify your company's purpose: the problem you want to be known for solving better than anyone.
Last thought: when you do pick a truly new problem to invest in solving, just make sure it's one you and your team care deeply about. You only got so much time to play with--do you really want to use it building a better mousetrap?
There is a difference between mixing up with the rest and been a trailblazer. If you want to just make money by owning a company, then you can join in the fray and just do what others have done before. However, it is different if you want your name stamped on the sands of time. Every great company has always looked for a problem in society to solve, s yearning, a void to fill.
Doing this will make you as a company unique, and no matter how the years role by, people will continue to see you as the real deal. Facebook was the first of its kind, while others like LinkedIn and We Chat have also come up, you will agree that Facebook has continued to hold on to top spot.
Yes, you should be solving a problem that affects millions of people. Nice to have is of little interest for investors...unless is a moonshot.
If affects billions of people, and in different regions, there is a lot of market share to split amongst several players, which is the case of messaging apps, email providers, etc.
Yes. An idea's utility is entirely based on its ability to actually solve a problem and a successful idea creates value in the process.
Digging deeper into your question. More than one person can solve the same problem, the challenge is who can add more value. Remember big markets where you have mutilpel players, may exist for many reasons like
1. Market coverage
2. Market access
3. Unique value-adds
4. Time to market
5. Stability and availability
One of the challenges in our education and society where never been told we are "problem solvers". The better, the faster, and more value your ability to add when solving a problem the more valuable you become.
Related Questions
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I have this social media idea,but no coding skills. How do I get someone to do the coding (cant afford to pay them) and not give away half of my idea?
Dilip was very kind in his response. My answer might be a bit on the "tough love" side. But that's for you to decide. My intention, just for the record, is to help you (and those like you) on your path to success. And that starts with having a viable philosophy about entrepreneurial-ism and business. And I'm going to answer this because I get asked some form / version of this question very frequently from newcomers to entrepreneurial-ism. The scenario goes something like this: "I have a great idea. It's amazing, I love it, and I just KNOW it's gonna make me a ton of money. But I have no money right now so I can't afford to (fill in the blank with things like "to build it / create it / market it / etc" or "to hire the required staff needed to work in my business to sell it / develop it / etc"). And I don't want to tell anyone about my great idea because I'm worried someone will steal it and make MY million / billion dollars. But I can't afford to legally protect it either... So how do I launch without the skills to personally create the product AND no money to hire anyone else to do that either??" The answer is ... You don't. Look - let's be honest. All you have is an idea. Big deal. Really. I'm not saying it's not a good idea. I'm not saying that if properly executed it couldn't make you a million / billion dollars... But an idea is NOT a business. Nor is it an asset. Until you do some (very important) initial work - like creating a business model, doing customer development, creating a MVP, etc - all you really have is a dream. Right now your choices are: 1. Find someone with the skills or the money to develop your idea and sell them on WHY they should invest in you. And yes, this will mean giving up either a portion of the "ownership" or of future income or equity. And the more risk they have to take - the more equity they will want (and quite frankly be entitled to). 2. Learn how to code and build it yourself. MANY entrepreneurs without financial resources are still resourceful. They develop the skills needed to create what they don't have the money to pay someone else to do. 3. Get some cash so you can pay someone to do the coding. You'll probably have to have some knowledge of coding to direct the architecture of your idea. So you will likely still have to become knowledgeable even if its not you personally doing the coding. (This is not meant to be a comprehensive list of options... And I'm sure some of the other experts here on Clarity have others to add - and I hope they do) To wrap up - Here's my final tip to you that I hope you "get"... It's FAR more valuable to have an idea that a very specific hungry crowd is clamoring for right now - One that THEY would love and pay you for right now - Maybe even one they'd pre-order because they just have to have it - Versus YOU being in love with your own idea. [Notice I didn't say "an idea that some as-of-yet-undetermined market would probably love"] I wish you the best of luck moving forward.DB
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What is a good/average conversion rate % for an e-commerce (marketplace model) for customers who add to cart through to purchase order.
There is quite a bit of information available online about eCommerce conversions rates. According to a ton of sources, average visitor-to-sale conversion rates vary from 1-3%. This does not mean the Furniture conversions will be the same. The bigger problem is that visitor-to-sale conversions are not a good data point to use to measure or tune your eCommerce business. All business have some unique friction factors that will affect your final conversion rate. It's very important to understand each of these factors and how to overcome them. The best way to measure and optimize is to take a conversion funnel approach. Once you have defined your funnel you can optimize each conversion rate to better the total effect. For example: Top of the funnel: - All web site visitors, 100,000 / month First conversion: View a product page, 50% of all visitors Second Conversion: Add to Cart, 10% of people who view products Final Conversion: Complete Checkout, 80% of people who put items in a cart In this example we see that only 10% of people who actually view products put them in to a cart, but 80% of those people purchase. If you can figure out why visitors are not adding items to their cart and fix the issue to increase the conversion rate, revenue should increase significantly because of the high checkout rate. You can use free tools like Google Analytics to give you a wealth of information about your site visitor and their behavior or there are some great paid tools as well.DM
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Business partner I want to bring on will invest more money than me, but will be less involved in operations, how do I split the company?
Cash money should be treated separately than sweat equity. There are practical reasons for this namely that sweat equity should always be granted in conjunction with a vesting agreement (standard in tech is 4 year but in other sectors, 3 is often the standard) but that cash money should not be subjected to vesting. Typically, if you're at the idea stage, the valuation of the actual cash going in (again for software) is anywhere between $300,000 and $1m (pre-money). If you're operating in any other type of industry, valuations would be much lower at the earliest stage. The best way to calculate sweat equity (in my experience) is to use this calculator as a guide: http://foundrs.com/. If you message me privately (via Clarity) with some more info on what the business is, I can tell you whether I would be helpful to you in a call.TW
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Whats the best way to find commission sales reps?
This is not my specialty, however, I have been in your position many many times -- maybe this will help. If the product is in-tangible, then look for JV partners on the Internet. Try to find an expert that deals with these JV opportunities (like me). If the product is physical, then look for sales organizations that have networks of sales people across the country. You do the deal with the organization and the independent network of sales people sells your product. It's a sweet setup if you can negotiate a margin that works for everyone. Hope that helps - Cheers - NickNP
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How was SnapChat able to grow so quickly?
I'm answering your question assuming that you hope to be able to replicate it's own success in your own mobile app. There are a couple of factors responsible for it's growth that are instructive to anyone building a mobile app. "Leveraging the intimacy and privacy of the mobile phone." We now have an *intimate* relationship with our phone like no other device in the history of technology. Every internet company that started before around 2010 has built their core interactions around "the old web" one which was accessed primarily via a browser on a computer. Companies that start with a clean slate, should be building their interactions around how to do whatever the app is supposed to do while leveraging what is unique to people's relationship to their mobile devices. Photo-sharing has become a core part of the way we communicate now. Snapchat built something that provided an experience that leveraged the feeling of privacy and intimacy that is unique to mobile. "Provided an escape from the "maturity" of other online services." Too many parents, aunts, uncles and other "old people" have encroached into the social networks of teens and young people. As a result, they've had a desire to find places to express themselves in places inaccessible by older generations. An important distinction is that it's not just parents and relatives that young people are trying to avoid, but also employers & colleges who are increasingly using "mature" social networks to review applicants. "Leveraged PR even bad PR" The fact that the app got so much press about it being used to sext was perfect PR for the company, as it essentially reinforced the brand experience that it has today. Essentially, "if it's safe enough to send a sext, it's safe for any kind of communication I want to have." And although the safety and security of Snapchat is actually not as advertised, it still enjoys the reputation of having less impact than any primarily web-based service. Building a successful mobile application is one of the hardest challenges to face designers, programmers and entrepreneurs in the history of writing software. Happy to talk to you if you're considering building a mobile app, about what I've learned about the "table stakes" for success.TW
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