Does listing price on website increase conversion for B2B?

Simple answers for simple problems - Three quick options that can be used solo or together. For Amazon, you have to get in the Buy Box on the product detail page. Also, having a high amount of positive feedback and the lowest price helps - as well as shipping out for Prime customers. 1. Get a repricing script, there are lots of vendors out there. Set your ceiling and floor pricing and then reprice to be under your competitors' price. 2. Setup an inventory management solution online - that will integrate with other multiple marketplaces. Think fulfillment by Amazon (FBA), eBay, Rakuten, etc for your solution when choose something like Lettuce or UnLeashed. 3. Setup an E-Commerce store through a Shopify or BigCommerce If you are selling a ton - you could have FBA manage fulfillment. I have helped a number of power sellers online so if you need more help, I will have recommendations --

I agree with Joseph: an objective assessment from a professional will provide the balanced insight you're looking for. You can accomplish that very inexpensively with a Clarity call ... or a couple of calls to different experts. Here are some of the things we'd want to know (and which you can ask yourselves): - What does your current name say about your products, your services, your brand? If you think of it as the title of a story, what story does it promise? - What are the advantages of keeping the name? - How is the name holding you back? - Does the name have built-in limitations? For example, is it hard to pronounce? Does it suggest a service offering you no longer wish to be associated with? Have you been faced with a trademark challenge? I do not advise polling your customers or suppliers. They are apt to prefer the familiar over the new, and if you are contemplating a significant rebrand -- branching into new areas, dropping some key offerings -- you risk tipping your hand.

Shopify is best use case for $0 to $1M ish, depending on product line, how many transactions that makes up, and if their are some custom things that are not possible on Shopify that realistically lead to huge gains that would cover more costs of a custom solution with something like magento. I recommend Shopify to everyone starting out. That's what we used at Diamond Candles up until about a $5M run rate. We were/are growing quickly so we hit a point where payoff of customizing checkout flow, add of social sign on, etc. that could not be done because of Shopify, would cover and surpass costs of a more custom option. Best to think about this simplistic example. View the ecom platform market in about 3 buckets. 1. Starting out: $0-$1M ish 2. Wow looks like you have a business: $1M-$20 or 50ish 3. You are/could be publicly traded: $50M+ Take a look at usage #'s for market share size from independent third party analytics tools from Builtwith: http://trends.builtwith.com/shop/Shopify/Market-Share http://trends.builtwith.com/shop http://trends.builtwith.com/shop/hosted-solution Just because something is found on the web more isn't the full picture. Ie. I could make a blogging platform and have a bunch of scripts and bots install it on millions of domains and I would have majority of the market for blogging platforms (ya that would take a while and isn't a realistic scenario but you can get the point). Providers dominating the different categories by companies in those areas actually doing volume and being succsessful? 1. Shopify, BigCommerce, Volusion, Magento GO, 2. Magento (varying editions), Yahoo Stores, Symphony Commerce 3. Demand Ware, GSI Commerce, Magento (varying editions) At the end of the day a good illustration goes like this. A truck and a moped are two different things. A truck is not trying to out 'moped' a moped and a moped not trying to out 'truck' a truck. They are both perfectly suited to different applications, situations, needs, and circumstances. The same goes with who you choose to handle your ecom platform. For 2-3 search for internet retailers first 500 and second 500 lists. Pull off all ecommerce companies doing between $10-$50M as an example. Use the builtwith.com chrome toolbar to tell you what platform they are using. Hire someone for $2 an hour via odesk to make a spreadsheet of everything and the make a pretty little pie chart. Now you know what each revenue volume level chooses as 1, 2, 3 preferred platforms. Option 3 as a side note but very important one, is primarily a platform and commerce as a service model with companies like Demand Ware and GSI Commerce leading the market with platform and services including but not limited to customer service for the brand, fulfillment, marketing services, website product photography etc. Their pricing models are based on gross revenue share. ie. SportsAuthority.com does $100M online this year, GSI takes 30% of that to cover everything. (I am not sure who Sports Authority uses, just an example) You can almost pick any traditional brick and mortar retailer and if they have a website where they sell things, they all do, GSI or DW are the people behind the scenes running the call centers, shipping etc. Diamond Candles, my company, who started on Shopify decided to not go with a the market dominating option of Magento for a few reasons. One of which being upfront cost for an agency or on staff magento CTO type. We decided to partner with a newer entrant, Symphony Commerce, which blends the 3rd category model of platform plus service. Rev. cut is significantly smaller than providers in category 3, but still get benefits of volume savings on shipping volume, scalable customer support that can handle rapid growth and occasional spikes without us having to worry about scaling or implementing best practices, and a fully customizable platform as a service so to speak that doesn't require us to have in house tech but where we are essentially renting part time ecommerce engineers from with resumes that list Google, FB, Twitter, Magento, Amazon, etc. So in summary. If you are <$1M in revenue just roll with Shopify. Greater than that but less than $50M ish then I would recommend looking into Symphony. If Symphony is interested in letting you in then you won't have to incur the upfront costs of an agency or implementation and you will have an ongoing partner equally incentivized i your long term success financially which I prefer as opposed to an agency model which economically is incentivized to offer a one time finished product and their revenue is not tied to my financial success. It is the closest thing to an equity partner while returning our full equity.

1) The whole team is growth focused, but I'm the only who helps guide and lead the strategy but for the most part, we know our core metrics and we have a development process for reviewing / assessing / testing / adjusting, etc. So I guess that's me. 2) We have many tools, and all depends on the metric, funnels, etc. As a general rule of thumb we use Google Analytics for all external traffic converting to sign-up, Mixpanel as a data warehouse for all events & funnels, A LOT of custom reports and tools we've built in house required when MixPanel or Google Analytics falls short. 3) We actually use Clarity (whole team) for conducting usability testing with members & experts on specific topics. We create clickeable prototypes and use Clarity to schedule a call & www.join.me to share the prototype for feedback. We also use www.usertesting.com for odering weekly baseline videos on our mobile app. It's not a "tool" but we use the Jobs-to-be-Done framework for conducting interviews when trying to understand intent. 4) Dave Skok has written the bible in my mind when it comes to SaaS metrics http://www.forentrepreneurs.com/saas-metrics/ Hope that helps, feel free to request a call to discuss further.

Having a smart call to action at the end of each blog post is generally a good practice. Make it stand out, and make sure to add value to the visitor by signing up. I strongly recommend A/B testing (also called split-testing) your sign up call to action. That's the only way for you to improve the results of the signup rate. In regards to the conversion rate it's extremely difficult to predict. Depends on your value proposition, quality of content, your industry and so much more. Best advice is just to get started and be smart about the a/b testing. If you are running Wordpress I can strongly recommend OptinMonster to manage your call to actions. Unlike other solutions you won't have to pay a fortune, and it's very good. I'd also like to throw some flame to the fire on the ever ongoing discussions about popups. They receive a lot of flak, but are extremely effective. You can expect up to 200% more signups by using exit intent popups. Again - make sure to offer value to the visitor.