Simple answers for simple problems -
Three quick options that can be used solo or together.
For Amazon, you have to get in the Buy Box on the product detail page. Also, having a high amount of positive feedback and the lowest price helps - as well as shipping out for Prime customers.
1. Get a repricing script, there are lots of vendors out there. Set your ceiling and floor pricing and then reprice to be under your competitors' price.
2. Setup an inventory management solution online - that will integrate with other multiple marketplaces. Think fulfillment by Amazon (FBA), eBay, Rakuten, etc for your solution when choose something like Lettuce or UnLeashed.
3. Setup an E-Commerce store through a Shopify or BigCommerce
If you are selling a ton - you could have FBA manage fulfillment. I have helped a number of power sellers online so if you need more help, I will have recommendations --
I am also an owner of an Amazon store and this is a question I often get asked: how to increase sales on Amazon.
The general idea is to rank high on Amazon's search engine. By doing this you will generate more impressions which will lead to closing more sales
The factors that go into ranking high include:
Conversion Rate – Conversion refers to a customer visiting your product page and actually purchasing the product. When your conversion rate is higher, meaning there is a high percentage of people purchasing your product after visiting your page, it is an indication that this is a good product. It will rank higher than lower converting pages because customers do not like that product for whatever reason.
Images – Images are an important part to ranking. Pictures that are higher resolution allow customers to see what they are purchasing.
Price – The lower price is king on Amazon. When a customer sees the same product listed on Amazon, all other factors being equal, they will choose the lowest price option.
Availability – If you do not have product in stock or enough to fulfill the increased amount of sales, you will not rank high.
Reviews – Amazon wants their end customers to be happy. The way they can evaluate how well sellers are accurately describing their product, shipping quickly, and providing value to their customer is the review system. The review system works on a 1-5 star evaluation system. The more 5 star reviews you receive, the higher you will rank.
Listing Description – The keywords that are listed when you create a listing will influence the search. The more keywords you can put in the title, description, product line, color, etc. the better you will rank.
I share more resources about selling on amazon at http://www.amzconsultant.com/
If you would like to schedule a call, my profile is https://clarity.fm/reedthompson
Thanks,
Reed Thompson
Advertising with Amazon can help you grow awareness for your brand and reach shoppers searching for your products. A good product strategy should include great product placement, solid branding, attractive packaging and lots of recommendations/reviews from customers who are fans of your product.
You should check out my blog post on how to create an Amazon marketing plan. Here is a link to the article:
https://pezlogic.com/2018/04/02/how-to-create-an-amazon-marketing-plan/
The amazon marketing plan outlines a strategy that combines listing optimizations to achieve organic traffic in conjunction with paid marketing to drive more targeted traffic and reviews. You can use the strategies to develop a multi-pronged approach and utilize the many marketing tools available on the Amazon marketplace.
The marketing plan consists of three phases in order to maximize your effectiveness and return on investment. These three phases include evaluating your business to establish a baseline, setting the groundwork for your marketing strategy and finally implementing your strategy.
By following these three phases, you will be able to devise a well-informed and effective marketing plan to succeed on Amazon.
To boost the sale of your LED products online you can follow the following steps, keeping in mind that these techniques apply on every possible e-commerce platform including Amazon that you have mentioned in your question:
1. Use a Personalized Call-to-Action: Since measuring conversion rates is essential to increasing sales, it’s important to optimize where that conversion takes place: Your calls-to-action. A call-to-action (CTA) is an element of a page that tells the reader to take a specific step. For example, in product pages, this could be a button labelled “Buy Now” or “Add to Cart.” But CTAs can also call visitors to do other things, such as subscribe to a mailing list, follow a social media page, or share content. A "personalized" call-to-action is more specific. While it does not necessarily address each individual visitor separately, it considers where they are in your sales funnel. In a study of over 93,000 CTAs, HubSpot found that tailoring the CTA text based on whether users are visitors, leads, or paying customers increased their conversion rates. This approach led HubSpot to convert 42-percent more visitors into leads. While the approach they used was a bit more technical, you can follow the basic idea by segmenting visitors whenever possible. For example, if you have an email marketing campaign, you can have a separate campaign directing paying customers to a specific landing page for them, while unconverted leads get a link to a different page. The idea is just to keep the customer journey in mind when designing your CTAs.
2. Write Clearer Headlines: Headline text is also an essential factor in increasing your sales. Whether it is a headline for an article, a product page, a squeeze page, or your homepage, a headline is usually the first thing your visitors will read. It must capture their attention enough to keep them reading or browsing your site. First, make your offer clear in the headline. Who is the target customer for your business? What can you do for them? According to a study from Conductor, an SEO technology company, clarity resonates with readers. The more explicit a headline was about what the content offered; the more people preferred it. In one case study, an investment firm was able to increase their conversions by 52-percent just by specifying what they do and who they do it for. Their original headline read "The Wilson HTM Priority Core Fund" a simple statement of the product name. The image above shows the headline they tested that brought in the highest conversions. It states the target audience (investors) and what the fund does (has managers who try to consistently outperform the market). By rewriting their headline with a clear offer, they are now getting more leads. Review the headlines in the major pages of your website, including your homepage and product pages. Do they specify who your target audience is, what you do for them, and what they can hope to achieve with you? If not, rewrite your headlines and watch for any changes in your conversion rates.
3. Declutter Your Site Navigation: Since you want your calls-to-action to be the main focus on most pages, it’s important to declutter the navigation menus on your website. By minimizing the navigation elements on your key pages, your visitors’ eyes will be directed to the CTA. This will make them likely to follow through on your CTAs rather than unnecessarily bounce from page to page. In one experiment for an online store, MECLABS found that removing the top and sidebar navigations on checkout pages increased checkout rates by 10-percent. Similarly, a babysitting website almost doubled their conversion rates by hiding their main navigation. These experiments seem to fall in with some classic research from Marketing Sherpa, which found that removing navigation on key landing pages can lead to a 10 to 50-percent increase in conversions. This does not mean that your entire website shouldn’t have navigational elements at all—just that these elements shouldn’t distract from the main purpose of the page.
4. Optimize the Text Near Your Call to Action: Just because your call-to-action is the center of attention, it does not mean that you have to ignore the other elements around it. Usually, the text around or near your call-to-action can greatly impact your conversions. There are several case studies showing that optimizing the text near your call-to-action can positively affect your conversions. In a split-test for an online betting community, Unbounce saw a 31.54-percent increase in sign-ups or conversions just by changing the text on and around the CTA. Online retailer Zalora also changed the product text near the CTA and found a 12-percent increase in checkouts. Another case study for a venue space company found that changing the text directly above the contact form increased their number of leads by 69-percent. What these case studies show us is that writing copy in the space near the CTA should not be haphazard. Be deliberate in writing about the concerns, goals, and needs of your target audience.
5. Use Pop-up Offers: It is easy to hear the word “pop-up” and think about an annoying distraction that jumps out at you while you are browsing through a website. But, when employed sparingly and strategically, pop-ups can help lessen shopping cart abandonment rates and increase your conversions. Sumo, a company that provides lead capture solutions, found that on average, pop-ups had a 3-percent conversion rate. But the top 10-percent highest performing pop-ups had an average conversion rate three times higher. Ensure that your pop-ups will perform well by offering something relevant and useful to the user. If your offer is a promo or freebie that your visitors are glad to use, then the pop-up window will be a gift rather than a distraction. Kutoa, a company that sells health bars online, saw a 187-percent increase in their sales conversion rate just by adding a discount pop-up offer. If it's more leads, you're after, you can follow the example from Teabox below, which encourages users to give their name and email address in exchange for a 20-percent discount.
6. Add Ample Whitespace to Your Site: There should be enough “breathing room” or whitespace between the different elements of your website and online store. Otherwise, your elements will look crowded, making it more difficult for your visitors’ eyes to navigate between the different elements of your site. In a series of case studies, The Good, a conversion rate optimization firm, found that decluttering online stores led to higher conversion rates and more sales. In one example, they more than doubled the conversion of a product page by eliminating unnecessary elements and increasing the use of whitespace.
7. Replace Stock Photos: If you are currently using stock photos on your online store, don’t feel too bad. Most new businesses often cannot afford to have professional photos taken of their products or team. But the cost or effort of using your own photos can be justified because real photos of people and products have a positive effect on conversions. A series of experiments by Bllush, an eCommerce solutions company, found that having user-generated product photos increased conversions at least two times more than just a stock image. In other words, you should not just show your products in front of a white background—show them "in the wild", being used by others. Best Made Company is a good example of mixing typical product photos with photos of their products in-use. Their product pages have large photos of the entire product shown in different angles, as well as close ups of small details. But they also have an "In the Field" section, showing the product being used or worn in the right setting. The same goes for photographs of people. Rather than show stock photos representing your team or your customers, it's better to opt for photos of real people. A truck-driving training company saw a 161-percent raise in conversions just by swapping out their stock photos of truckers with photos of their real students.
8. Improve Readability: Previous points have emphasized the importance of the text content on your online store, whether it’s the headline, sales copy, or the words on your CTA buttons. Apart from the content itself, the readability of the content also matters. If persuasive content isn’t readable in the first place, it’s not going to get opportunities to convince users to buy from you.
Here is how to make your sales copy easier to read:
a. Make Font Sizes Larger
If your online store’s text is sized at 10pt, then it might be too small. Click Laboratory, a design firm specializing in conversion rate optimization, found that increasing the font size on a software company’s website decreased the bounce rate by 10-percent and led to a 133-percent increase in conversions. Though the original font size of 10pt looked better, increasing the size to 13pt and improving the spacing between the characters and lines led to better business results.
b. Simplify Your Language
If you want to check your site's language for readability, you can use tools like the Readability Test Tool and Readable.io. One example of a website that does all the above elements well is Basecamp. The Readability Test Tool indicates that their homepage copy can be understood by 10 to 11 year olds. The font sizes are also large, making the text legible even from afar. The bullet points and the hierarchy implied by the different font sizes also add to the readability of the page.
9. Prove Customer Satisfaction: To encourage more sales for your online store, you also need to prove that your business has a history of satisfied customers. Your proof can come in the form of industry awards, a list of former or current clients, case studies, and testimonials. This kind is especially important for new businesses that want to establish themselves quickly as a trusted brand. In fact, a survey from BrightLocal found that 84-percent of consumers trust an online review as much as a personal recommendation. Also, the more reviews a product has, the better for your conversion rates. Having more than fifty product reviews can increase conversion rates by 4.6-percent. If you have not collected testimonials or reviews yet, now’s your chance. One example of an online store that does social proof right is Casper. Each of their product pages display star ratings and reviews. When you hover over the star rating of a product, a small window shows up displaying the ratings breakdown, as well as a link where you can read all the reviews.
10. Display Prominent Guarantees: You can also increase your eCommerce conversions by providing visitors with guarantees that your products or services are high quality. You can do this in the following ways:
a. Security badges. These are the badges indicating that transactions on your website are private and secure. Digital marketing firm Blue Fountain Media saw a 42-percent increase in conversions by adding a security badge from VeriSign. Not all badges are created equal, however. According to a study from Conversion XL, consumers only tend to trust the badges coming from familiar brands such as Google, PayPal, and Norton.
b. Return policies and money-back guarantees. This earns the trust of potential customers because they are assured that if they’re not satisfied with your product and service, they can get a refund. A case study from Visual Website Optimizer found that adding a badge indicating a 30-day money back guarantee resulted in a 32-percent increase in conversions.
c. Industry-specific badges. These badges are specific to your industry or field. They could be industry ratings, awards, accreditations, or memberships to organizations. Online retailer Bag Servant saw a 72-percent increase in conversions just by displaying an award they won.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
