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MenuWhat are your top pro-tips for getting over the hump with an online course? Getting in online > marketing > through to profits?
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I'm actually in the middle of doing this exact same thing, ie, converting my in-person brand workshop into online modules.
I would be happy to have an informational call and I can share what I've done so far about converting the workshop into modules and lessons with worksheets.
If interested, message me and we can connect.
-JL
My expert opinion is that in small businesses you encounter a wall and obstacles because your system is not working. The reason why someone doesn’t want you to product lies in the fact that people need to see that your method really works and brings results. You can try free courses for a while. Build your customer relationship and trust. You ask every customer to advertise you to some extent as a pledge for what you have done. You will spend years developing your product and eventually you will have nothing. It is a harsh reality that you need to know.
Social networks are not a place to sell your products. Small businesses stay small because owners don’t see the need for your product. i live in a tourist place where 2000 companies only open during 3 months of the season and those companies go bankrupt in a very short time and never open again. 10% of companies survive the harsh market reality if you need professional help in creating a good profitable brand, feel free to contact me in messages I would be happy to help and give a few more tips for you.
Hey how's it going !
I admire that you've been able to build an in person workshop--this actually makes your position a whole lot easier than someone starting from scratch and not even having a product/market fit!
I also know how difficult it is in the beginning to transition your service into a scalable productized service.
First, check out the podcast Tropical MBA who really helped me in growing my online productized service business. You'll get tons of free advice and case studies there!
Secondly, I advise you build and self publish your own content rather than use Thinkific/Teachable/Udemy/ the like.
Not only will you own everything, you'll be able to set your course at whatever price you want and on top of it take home the full cut -- these platforms, especially Udemy, take hefty fees and can set pricing caps (I learned this the hard way).
I'd love to brainstorm with you and give actionable advice that you can use to cement your online course on the stage among the many others (including my own) that run profitably.
I can tell you have a strong intention and passion behind what you're doing, so that should make it easy for us both to make progress.
Feel free to shoot me a message !
-JV
Related Questions
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On which platform should I publish a marketing training video course for small businesses that I want to also push on my own landing page?
Give Vimeo a try.HV
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How to create a digital product/course? I have the knowledge but struggle with how to organize it and what format to present it in?
This is not a simple question to answer, but one I can relate to because I am currently creating an online course and I initially struggled getting passed the outline phase. I found the driving factor to determine the best organization of instructional content is understanding what your audience wants (or needs) to learn from your course. There are several organizational methods you can use. I’ll list a few examples, and I’d be happy to discuss further if you need help structuring yours. 1) Sequential: This method is best used to teach a step-by-step process, like the installation of a computer system. 2) Hierarchical: This method is best used to teach content which requires that a learner master subordinate skills or knowledge to advance to a higher level skill. For example, in order to teach someone how to trade stocks, they would first need to learn about the stock market. 3) Importance: This method is best used when teaching policies — commonly used by companies for internal training where they explain the important topics first, and progress to less important, ancillary topics. 4) Complexity: This method is best used when the topic you are teaching is difficult and may turn off your audience. You ease the audience with easier, generic topics, and progress to more difficult topics. Hope this helps! And request a call if you need assistance designing your course. - ArmandoAI
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What is the best option or way to deliver video lessons to paying clients?
I have four different online courses with video content right now and there are lots of choices. If you're just starting out and want something that is easy with no monthly fee and built-in sales/landing pages with the ability to stop video downloads, you should check out Gumroad.com Give me a call if you want to discuss any strategy about how to actually sell the courses/videos. Thanks David BarnettDC
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What advice do you have for selling online courses?
It's a competitive market for online programs and takes concerted effort to make a splash and get noticed. Before providing tips since there's little context, here are some questions for you: 1. Do you have a platform/audience already developed who want the courses you've developed? 2. How did you launch the product? Putting a sales page up isn't enough. Your targeted audience needs to be primed to know that the product is coming, what it does for them, when it's being launched and then told it's available. 3. Follow up, follow up, follow up. Without out consistent reminders, your audience moves on because there's someone else promoting their online course. Building and nurturing your audience is the primary and ongoing activity that will create demand. Your calls to action, urgency and keeping your courses top of mind will help keep sales consistent. If you'd like to discuss a strategy and specific tactics for your products, feel free to schedule a call. I've been working and marketing on the web for 19 years and have seen a lot of tactics come and go, and it comes down to haveing a solid foundation, an audience for the service/content you're selling and a consistent way to connect with them. Denise WakemanDW
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What is the right business/revenue model for a personalized online learning platform for business professionals?
There are merits to both options, but unless your economics dictate one over the other, the choice should be made by your consumers. I would suggest that you use landing pages to test both pricing models and let the relative click-through-rates tell you which is the right way to go. Validate the consumer preferred model before you commit to it. You may discover one as a clear winner overall, or that one wins out in a key market segment. You may also find that the distribution is fairly even. Keep in mind that it is possible to utilize both - think Amazon selling audio books, but also offering Audible Subscriptions. Ultimately, you'll want to make sure that the economics work for you - and focus on maximizing customer LTV (life time value - ie the total you'll earn per customer over the lifetime of that customer). I'm happy to explain the process of testing these (even before the product exists) in detail. Just shoot me a message.RR
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