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MenuHow can I reach out to engineering colleges and ask their students to signup for my product?
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You can do this organically + reaching target customers will be slow. You can do this by speaking to local college Marketing groups. Many engineering students attend these talks. Contact Marketing Deans at colleges to work out details.
A better way is to either use Facebook Ads or Traffic Oxygen (which allows creating audiences across many networks, including Facebook + many others).
Facebook Ads are very cheap.
If your budget can't support this, likely your project as many bigger problems.
You can also start a Kickstarter project.
You'll find out very quickly if people are interested, via Kickstarter comments + funding... or lack of funding...
Marketing to students is a great way to launch a business - but it has challenges.
1 - Students have no money so what you offer needs to be extremely good value.
2 - If you sign a student to your service, they will be with you for life. So it's a great time to get engagement and follow them through their careers.
I have done several student-oriented marketing projects and here are some suggestions which could work for your project.
1 - get yourself in to face to face meetings with the careers team at universities. Tell the permanent staff about your service ask them if they would agree to be in a case study.
2 - Go and meet the engineering companies recruiters who hire graduates. Check that they would value what you offer. Ask them if they would agree to be in a case study.
3 - Recruit a few students who use your service and get great jobs with engineering companies. Write a case study.
4 - Find the groups / networks where engineering students hang out. Ask your student case study people to add you into the groups.
5 - Offer an awesome up-sell for every student who recruits a friend e.g. one on one coaching, preferential listing on the site when hiring engineering firms view candidates.
6 - Offer an awesome up-sell for every engineering firm who reads a student's bio and experience via your platform.
Numbers 5 & 6 are where you can generate 'virality" or "growth hacking" using tools to improve your brand reach and product visibility.
Reach out to their professors and to their department chairs/deans. These people want their students to succeed and will promote your service to their students.
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