My background is a digital marketer and web analyst helping businesses strategize and optimize conversions and campaigns.

As Tom has indicated, lack of trust will be the #1 problem whether it is non-transparency towards customers or employees.

From the customer perspective. There is a growing trend in research before buying. Often a customer will want to gather as much information as they can before reaching out to the business for that next step conversation. By providing transparency and information, you build that trust and credibility as a subject matter expert which becomes the basis for business relationships and transactions.

Comparing company A and company B,, A provides tons of information about their services while B simply lists a service offerings on their page. A has moved to build more rapport with the customer and is much more likely in securing that business.

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