If the advice seems sound then its worth taking into consideration for your own strategies.

Too often, people are busy with the day to day and often neglect the building of their own brand. (including myself) There's no real excuse except the fact I haven't put it as priority over other work. Its a choice you make because it COULD potentially cost you some business but for many people, if they have enough work on their hands, building their own brand may be pushed down to the bottom of the to do lists.