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MenuIn looking at the answers about online marketing I've been getting here, the "experts'" blogs have little readership. Is their advice still good?
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In italy you have a saying along the lines of: "Doctors usually suffer from what they cure"... meaning they're too busy being good and helping others do that one thing that they don't do it for themselves.
I see the same for myself: I have 50+ apps in the App Store but unfortunately none of them are at levels I help my clients reach. Greatness requires time & effort, which we have a limited amount of.
In short, just because they haven't implemented what they preach doesn't mean they're frauds. However, always remember to make your own choices.
Almost every architect has built better buildings than his own home.
If the "experts" do not show their expertise through the success of their own online marketing campaigns, then they are not an expert. That does not mean that they do not know what they are talking about but, rather, that they don't make it a priority to implement their own techniques for their own business success. The best leaders in the field take the time to build their own brands - as well as the brands of their clients.
If there is anything else I can do to help you, let's connect.
If the advice seems sound then its worth taking into consideration for your own strategies.
Too often, people are busy with the day to day and often neglect the building of their own brand. (including myself) There's no real excuse except the fact I haven't put it as priority over other work. Its a choice you make because it COULD potentially cost you some business but for many people, if they have enough work on their hands, building their own brand may be pushed down to the bottom of the to do lists.
Phil Jackson is one of the most successful basketball coaches of all time at the professional level. He has coached Michael Jordan, Scottie Pippen, Kobe Bryant, and countless others to multiple NBA Championships and Hall of Fame status.
Notice his distinct lack of presence on the all-time NBA Scoring list...or any NBA all-start team during the period which he was a player for the Knicks.
Being a top performer doesn't mean your a top coach, and vice versa.
Advice is that you must pay attention to the content marketing. It is the only way to increase the readership.
It means that content marketing is a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is truly relevant to them on a consistent basis. Eventually, when customers make a purchase decision, their loyalty already lies with you. Keep that in mind as we look at some of the different types of content marketing. While there is only one goal of content marketing, there are many ways to do that. But before we can jump in and see how you can create your own strategy; you should first understand a bit of content marketing’s history.
You can read more here: https://neilpatel.com/what-is-content-marketing/
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Related Questions
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How does my startup hire an affordable marketing expert?
I don't even know how to answer this. Do you know what the difference between McDonalds and the local burger joint that is filing for bankruptcy is? It's marketing. McDonalds is worth billions of dollars not because of the quality of their food, but because of their marketing. Marketing is not an expense. A janitor is an expense. Your computer is an expense. Marketing is an INVESTMENT. Would you shop around for the cheapest heart surgeon? Of course not. Because you would likely end up dead. Why, then, do you shop around for a marketing expert? Are you ok with your company going bankrupt? Is that worth the small savings to you? No. Of course not. Hire someone who is good at marketing. Hire someone who knows what they are doing. Buy yourself a Lamborghini with your profit the first quarter. Get a beach house in hawaii. Grab a yacht. Or, try to find your business the cheapest heart surgeon you can and then spend the next five years wondering why such a solid business idea failed in the first 6 months. I'm passionate about this exact topic because all those statistics you read about "70% of businesses failing in two years" are solely because of horrible marketing.AM
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How did Snapchat boast a solid user base within a short period of time, compared to Facebook and Twitter?
I've been in the picture messaging space for a while now with my apps Lutebox (voted one of London's top ten most loved apps) and now Click Messenger. I've written a few articles about the space including a recent post about the Future of Mobile Messaging. Snapchat started out as an app called Picaboo, which pretty much did what it does now (prior to the latest update with chat and video calling). They quickly rebranded but saw a little uptake in user numbers and had quite low downloads for several months. Then around Christmas 2011 one of the founders' mom had told her friend about the app, who told her kid and her kid basically then spread the word throughout their high school in L.A. That was what really blew up their download numbers as it spread across teenagers at local high schools. As far as I know they didn't advertise in the early days, relied solely on word of mouth. Also it is assumed that they have a solid user base. Comparatively speaking, their user base may be in the low tens of millions, which may a great base of users, but nowhere even close to being as big as Facebook or Twitter. I'd be happy to speak about this in more detail or about the picture messaging landscape and what I believe to be the future of mobile messaging.AA
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About to launch our new eCommerce website selling well priced unique watches. What is the best initial marketing strategy to use with minimal cost?
Here are some answers for you that I believe will help you. 1. You should implement a long term and short term strategy right at the beginning. What I mean is that there are essential parts to your marketing like SEO and content marketing that you need to implement right in the beginning, but will take a while to filter through, but these are essential if you want to have organic traffic. That would be L-T. The best for Short term for a newly launched site is ad's. Word of warning though. Know your customers demographics such as age, income, education etc, know your competitors demographics and then find the platform (such as social media channels) where your ideal customer is based on those researched demographics and then roll out targeted ad's for them. 2. You have to implement social media strategies right from the beginning of course, based on your demographic research. 3. Get busy Blogging - start with content marketing now. 4. Sweepstakes - start a giveaway to get traction with clients and create awareness. 5. Make sure you collect emails as these are like gold dust for future email marketing. 6. Video marketing is essential for competitive retail space and very powerful to get found on search engines like Google. Prior to me launching my digital marketing business 5 years ago, I built an online retail business and made many expensive mistakes. And they can be costly if not implemented correctly from the beginning. So in summary: SEO - very important, Ad's, Social Media, Sweepstakes, Blogging, Video & email marketing. I trust this will assist you. Let me know if you wish to have a call to discuss these or have follow up questions. Regards KennethKT
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What are some marketing strategies we can use to reach new customers?
Start with creating your USP (aka Message). This message will be the statement that sums up the reasons for doing business with you from THEIR perspective based on what THEY want (versus why YOU think they should do business with you). It may feature a unique ability your company can provide - some feature or benefit or experience that they either can't get anywhere else or that you do better than anyone else - and I'd strongly suggest it NOT be based on your low pricing. To do this - get very clear about what pain (or problem) your business gets rid of (or solves) and what promise you make to your market. For example: When you say "excellent quality" and "affordable"... what exactly does that mean and why should your market care? -How will they KNOW it's "excellent" (according to them)? And do they want excellent? Maybe they want fast... -What does "quality" mean and how will they know? If you fix my cellphone and it works... How is that qualitatively different from anyone else fixing my phone? Isn't fixed the same as fixed? -What is "affordable"? And affordable for whom? Lastly - When you say "specialize" - and then say cellphone and tablet repair... Does that mean you specialize in ALL cellphones and tablets? Because when you say "cellphones and tablets" it sounds more like you generalize in a type of handheld electronic product. A specialist is an expert in a small area of products or services. Think deep and narrow. For example - You can specialize in repairing a certain brand - Such as "we specialize exclusively in the repair of Samsung cellphones and tablets"... Or you can specialize in the repair of devices running on the Android platform.... (you get the idea) Once you find your USP - use it in all of your inbound and outbound marketing platforms. I wish you the best of luck in your marketing efforts! -DavidDB
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What are the best tools to use for growing social media reach?
Hi! Happy to answer this question. Initially, I'd ask "what are you tracking at present?" And "what are your goals?" Software wise, I love to use a few tools for Twitter. Hootsuite to schedule relevant content (and not all tweets should be scheduled--happy to touch on this more), Tweetreach to get a feel for impressions/influencers who HAVE been engaging (in my mind, impressions are KEY, more so than Follower count because hashtags can help you reach more people) and Sprout Social for a more in depth view of your Twitter analytics. Getting more visibility/followers: what hashtags are you using? How often do you acknowledge those who follow you (new followers vs existing followers)? Are you just sharing autoscheduled content and links OR are you creating conversations? Hashtags wise: find those that have a community already centered around them! *You don't want to "hashtag hijack" however, tags like #smallbiz #blogchat #_________ specific to your industry or ideal client's industry can go a long way. Other tools that people use to track community and engagement include Sum All, and Commun It https://commun.it/ Once you start tracking impressions (and monitoring growth vs plateaus) you can then go back and look at your content to see which posts generated the most response/engagement. Again, just want to emphasize that creating conversations and asking questions are great methods to do all of the things you are looking to accomplish.JM
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