What are steps i can take to build a school of entrepreneurship?

I started on Clarity just by answering questions last summer. I used to love Quora but really disagreed with a number of changes they made and so when Clarity launched answers, I started answering questions. I'm incredibly busy but let's face it: we all have extra time. We spend it looking at our phones, on Facebook, socializing with friends, whatever way each person does it, we all spend time on non mission critical stuff. Because I genuinely enjoy helping others, I treated Quora as a way of relaxing the same way others would read news sites or blogs. And so I switched all that time to Clarity by answering questions. I don't recall the exact specifics but by providing real answers (not just, "call me, I can help you), I had my first call request within about a month of my first answer. And I got a nice review. And some more questions answered, and a couple more calls, and a couple more reviews. And from that point, the call volume increased. Simultaneously, I started referring all "can I pick your brain" requests on LinkedIn and email to my Clarity account. And so some calls initiated that way. More reviews. Now, a year later, I have done over 200 calls, with the majority of it inbound from Clarity. Take it from me, if you make the time, and provide genuine help to people, you will get rewarded for it. But like anything in life, if you're not willing to invest the time and resources, you're unlikely to see any return.

You have a lot of options to market to boomers and seniors. That age group is facebook's fastest growing segment. Build ads that target that age group and think about having a facebook page to supplement your efforts there. Older people search just like the rest of us as well, so build an adwords campaign around keywords that might align with your product. Contact me if you'd like to chat about some options or need some help building your campaigns. Good luck!

Start with creating your USP (aka Message). This message will be the statement that sums up the reasons for doing business with you from THEIR perspective based on what THEY want (versus why YOU think they should do business with you). It may feature a unique ability your company can provide - some feature or benefit or experience that they either can't get anywhere else or that you do better than anyone else - and I'd strongly suggest it NOT be based on your low pricing. To do this - get very clear about what pain (or problem) your business gets rid of (or solves) and what promise you make to your market. For example: When you say "excellent quality" and "affordable"... what exactly does that mean and why should your market care? -How will they KNOW it's "excellent" (according to them)? And do they want excellent? Maybe they want fast... -What does "quality" mean and how will they know? If you fix my cellphone and it works... How is that qualitatively different from anyone else fixing my phone? Isn't fixed the same as fixed? -What is "affordable"? And affordable for whom? Lastly - When you say "specialize" - and then say cellphone and tablet repair... Does that mean you specialize in ALL cellphones and tablets? Because when you say "cellphones and tablets" it sounds more like you generalize in a type of handheld electronic product. A specialist is an expert in a small area of products or services. Think deep and narrow. For example - You can specialize in repairing a certain brand - Such as "we specialize exclusively in the repair of Samsung cellphones and tablets"... Or you can specialize in the repair of devices running on the Android platform.... (you get the idea) Once you find your USP - use it in all of your inbound and outbound marketing platforms. I wish you the best of luck in your marketing efforts! -David

Don't even think about monetization yet. You want to focus on first starting to capture this month's traffic - even just 1% - as email subscribers who you can continually message and Market to. Once you have someone as a subscriber, you can now email them a dozen times over a few weeks promoting your affiliate offer, increasing the chance that they'll convert -- after all, who is more likely to convert? Someone who just read a post or someone who opted in and received a dozen trust building emails promoting a product? If you have an email list built off of this traffic you could even promote multiple products over time! If you have three compelling offers, you can pitch all three in sequence, with breaks for education and information. You're right to want to monetize this audience. First and foremost: you want to capture this audience as subscribers to your email list.

I provide conversion optimisation services on a price per day on a rolling monthly basis. I did it this way, because my background is in software development consultancy and everything was estimated and billed out on a daily basis. I also provide one off services which is normally priced based on how long it would take to complete. I prefer to work with customers on a rolling monthly basis because I can have an impact on many aspects of their digital marketing and business processes. It means I'm also not tied to only creating split tests but have the freedom to advise and have a positive impact on multiple areas of a business.