I have used corporate retreats dozens of times for business lead generation with budget that would run into about a million dollars, and collectively thousands of attendees, and an ROI running into hundreds of millions of dollars of sales closures.

I have also attended and organised corporate retreats for company reviews, training, conferences, annual, and celebration events.

Retreats are also useful in a B2C scenario in addition to B2B. So this is a potential new market.

Before we look for sales funnel we need a proposition and what value will it add to the customer. We need to look at the market, competition, and customer personas.

Then we need translate this into marketing messages, campaigns and plans. We need to identify channels that will carry these messages to the customer, execute the plan, decide how will the response be handled. Cold emails, calls, call scripts etc. are but a small part of such a plan.

It is then that we step into the areas of a sales funnel.

I hope this gives a better idea of steps and processes involved.

I can help in above.

All the best.