Making steady sales requires a strong understanding of your audience. They likely include two to three hypothetical members of your target demographic, based on your existing customers. They break your target audience down by basic information like age, location, and industry, then describe them in terms of details like needs and budget. One way to do this is by conducting extensive market research on specific features of your product or service. This will give you an idea of what, exactly, each segment of your target audience wants to see from your company, and how much they are willing to pay for it. So instead of basing your personas on what you think your target audience is like, you will be creating them based on real data. You can start by using internal data collected from your existing customers. Break your target audience down by your highest-value customers. After all, earning more of these customers is what will help your business grow. When you identify your best customers, you can work backward and determine the characteristics that make up each of your best buyers. Aim to find out as many details as you can about each of these customers, including industry, company size, and your point of contact’s role within the company. For a B2C audience, focus on details like family structure, existing demands on their time and money, specific pain points, and obstacles that might prevent them from buying.
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