1 - Should I propose that everyone owns the U.S. company? How to distribute % and responsibilities? or should I propose something else? Please note that I always consider only win-win agreements!
- The Manufacture (family-owned), well-known established foreign brand (in Brazil) of compressure wear and shapewear. As for now, there is only one couple, who imports only one line of products in the U.S. very small quantities, located in California, selling majorly through plastic surgery doctors referrals. They use the manufacture brand (great Yelp reviews of the products) but operates under their own business name. No exclusivity from the manufacturer. micro, home-based business owners, no real online presence.
- The intermediator, who proposed us to launch the brand in the U.S. and who have, and gave us direct contact with the manufacturer. She's also my husband's aunt, and she (and her husband) owns a store (franchise) of the foreign brand in Brazil for over 20 years.
- Me (and my husband), responsible to plan, launch, operate, manage, and grow the foreign brand in the U.S. and possibly in other countries, too.
2 - What´s a better option, an LLC or C-Corp? As we're foreigners (not U.S. residents or citizens), and we must consider not only what´s easier to manage but what´s best when filing taxes.
Open a new business is generally not so easy, specially when you are a foreign entrepreneur. First you should study hard the american taxes and burocracys to undestand it's particularities, and them you should look for a expert - that you can trust- on the subject. Research about other brazilian companies that established operations in the US and try to undestand their business plan. What they did and how they did to go to US? What were the problems they been throught? What was their goals and pains? Learning with other's experience is one of the best ways to avoid problems by missinformation.