In order to be successful, you need to know exactly to who you are marketing too. All to often I see start ups without the necessary focus of who there customers are exactly. Most times they are too broad on who they feel they are selling themselves too. From what I see consumers and contractors is way too broad.

Right now you need to only focus on two things. Leads and Conversion Rate. Personal contact and social media if done correctly can bring in leads and can be inexpensive. What is your monthly marketing budget? Are you tracking what is working and what isn't and how is it being attracted?

I would enjoy chatting about this.

Michael