Question
I'm currently running e-commerce without any branding.
I created facebook ads --> landing page --> whatsapp to customer service.
My customer service then will guide the customer into buying the product and transferring their money to our bank account. It's a labour intensive process because in my country credit card payment is not common. The most common method for buying online is via bank transfer.
I have 8 customer service and main traffic is from facebook advertising. It is a dropshipping business. My team of advertiser (4 people) research products and advertise it on facebook.
Since facebook is main traffic, I wonder if there's a way to setup other channel of traffic. I heard about content marketing, but don't know how to set it up or where to start.
Currently we don't have any proper ecommerce website. Just collections of landing pages for specific products.
What's is the best way for your suggestion to move forward into content marketing? Is it the right direction for our ecommerce business?
Answer
Since you are already succeeding with Facebook then stick with it.... just BIGGER.
Generate long term and repeat customers thru a Facebook store.
1. Create a FB biz page
2. Add the store app
3. Add content to your FB feed for content marketing
4. Hookup a chat bot that pops up for every page visitor
5. Chat bot will walk people thru sales process on autopilot
6. Build a list of buyers everytime someone uses the chat bot.
7. Send broadcast messages of new items and specials to your chat bot list.... These lists get 80% open rate and 50% conversion rates on average ( 10x more effective than email)
This option is was faster to get rolling than websites, SEO and email list building.
It is also more cost effective. The Facebook page is free and the Chat Bot software is under $20 a month.
And it is all automated so you don't have to pay wages to a bot that works 24/7
I can hook you up with a strategy and custom bot to get you rolling within 30 days.
Give me a ring.
