The service is called Trendosaur. It helps online retailers make money by showing them the most profitable products to sell. My subscribers love the service. I've been running it for just over a year. The landing page is converting really well, but now it's time to scale up the traffic numbers. Finding it really hard to get more than 40-50 page hits a day. Any help would be greatly appreciated.
Hi, have you tried SEO? This is one of the best way to drive traffic.
Have you created a lead funnel system?
Like a landpage promoting on social media how to get them to buy your product etc.
Most SaaS companies are high-consideration (meaning they require a great deal of research, education, and time for customers to make a conversion decision). I would recommend a focused content marketing approach for your business where you can create many long form content pieces to rank for specific keyword search terms related to your SaaS product. I've also seen focused LinkedIn campaigns (typically inbox campaigns) work very well for sales businesses. I would want to better understand your SaaS product, average LTV per buyer (to know what customer acquisition cost can look like), and where your current customers are coming from to add some more thoughts to acquiring customers.
Primarily this is a mindset issue.
I wrote an article on the topic: https://www.linkedin.com/pulse/fastest-way-lower-your-cost-customer-acquisition-cca-jason-kanigan/
Of course your subscribers "love your service": they're the innovators on the Law of Diffusion of Innovation bell curve. That's a distraction. Stop looking at it.
You haven't told us your constraints (monthly advertising budget, how much time/resources you have available to pursue growing your list, etc.) But the fastest and cheapest way to do it is with the approach I recommended in that article, and if you want to discuss specifics for you we can have a call.
My recommendation would be to focus on SEO (aka content) and while that channel is building momentum (3-6 months-ish), initiative a few paid programs. This could be SEM, retargeting, and all depending on where your target audience hangs out, you could run paid social media campaigns or ads in strategies publications and/or websites.
I support all the other answers. BUT I know you should not rely solely on inbound traffic.
I recommend you do 2 things
1 - Outbound Selling. Research a list of retailers who could use you and approach them direct. Direct sales is very powerful - it draws attention to you and then your content marketing / SEO will serve to bring them back to your site.
2 - Sponsor a retailers podcast like Ecommerce Fuel with a landing page / special sign up deal.
I used both of these to grow Rowperfect.co.uk/shop such that we now have a paid Christmas promotion page based on that list which is a great case study for this method.
Have a pretty epic idea for how you could do cheap lead gen on this. What's your LTV of a customer? Do you have a rough idea?
Would you have any interest in selling this business?
Which is your current channel mix?
That would help anyone to understand better your needs.
Assuming everything is coming from brand recognition (direct/ branded organic). I agree best bet on mid-long term would be SEO (working on some content and linkbuilding), but maybe i would give a try to SEM (testing which keywords give you the best conversion rate, so you can also focus on them on SEO)
I would be curious to see your competitive landscape. This isn't a service I'm familiar with natively but the eCommerce space can be crowded. It could be an instance of your product being so innovative that you have to educate the market on why your service is even necessary. Content marketing is definitely a way to close that gap but I would need more information to give more insights. What's your current marketing spend, your channels, how are you converting on those channels, your SMM strategy, your drip campaigns, etc.
Most of the answers here don't really deconstruct your gap so let's break it down.
All traffic & ultimately sales comes from the convergence of two factors: impressions & conversion rate.
You've mentioned you've got a 7% conversion rate off your landing page, great, but what about off your traffic sources?
Is the problem that you're getting in front of people and they aren't visiting the landing page or is it you aren't getting in front of people in general?
If you are getting in front of people but they aren't taking action is it could be several issues:
- Is it the right people?
- Is it the right message?
- Is the impression clearly communicated?
- Is the next step clear?
- Is the context of presenting it right?
The best results are going to come from understanding the breakdown so we can address it.
Blind advice like "use SEO" is stupid when people don't know what your product is, who your customers are, etc.
If your problem is you aren't getting in front of enough people then it's a different challenge but maybe an easier one to solve. You get in front of people by paying for it through one of three channels:
1. Paying for the impressions (this could be direct or indirect)
2. Investing time
3. Leveraging relationships
Usually, the second is only useful when you're getting started or have a very high ticket complex sale.
The first is only an option when you've got a budget and/or you've got a funnel that immediately covers the cost to marketing.
The last takes longer if you don't already have strategic relationships and the variables are typically less within your control. This being said if you lack a budget this is probably the most efficient way to spend your time.
To do this you've got to start by identifying who your target customers are and therefore what groups already have access to that market then what those influencers would like in return and begin building the relationships through a concerted campaign.
Again, start with the gap analysis.
From briefly looking at your site, I believe you have two main issues at hand.
1. Your copy is a little confusing and needs to be tweaked.
2. You don't list your pricing / no clear CTA.
Happy to chat further.
I'd work on social PPC. There are thousands of Amazon sellers out there which would all benefit from this.
I'd recycle the emails of sign ups you have and get social channels to work in your favour with look-a-like audiences from your email list.
I'd also think about a referral scheme so you're getting targeted traffic over to you.
Lots more I'd recommend but I'd need a little more information from you like:
- What's the current audience
- How are you monetizing (to figure out what would be viable)
- Can you estimate to customer lifetime value (amount of money you'd expect from a user)?
I checked out your site. For this sort of thing, social media, join FB groups focused on online selling and start discussions. Set up a referral program on the site or a tell a friend option. SEO if done correctly would help. For something like this you will probably need to spend more on marketing than you did on the actual website's creation. Good luck.