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SaaS - Enterprise & SMB B2B: What is the best platform for the B2B technology market? We are using LinkedIn & Google Ads right now with poor conversion for sign-ups.
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Matthew Grigajtis, IT Software Development and Architecture answered:

If your ad campaigns are doing poorly, I would suspect that it is more of a problem with your lead generation or data analytics. You might not be hitting the right customer demographics, or targeting your ads properly.

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