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MenuWhat is the best way to sell an SEO Company?
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Marketing in Luxury Hotels
I've made a successful exit for my startup tech company. If you live in any major metropolitan area, there may be start-up booth and showcases. Events like this often attract investors. Show up with professional business cards and just get to know the community around you. Through those connections, they may have someone they know to help you find the right buyer for the business.
Feel free to hop on the phone with me through my profile if you have any questions.
The best way is to go to tech community and offer them to buy from you.
1) Search digital marketing and SEO agencies from Linkedin and google reach out to them , put your financial analytics or revenue of your business in front of them and ask them to buy your SEO company.
Usually , a medium or large size company might be interested
2 Take your proposal in which you should mention the best things about your company, how it will be beneficial for some one who buy it. Trust me, Take written material with you and meet the tech and marketing related companies near you.
3 Email your offer to all the SEO related startups and persons who you know them can help you in this regard.
4 You can also advertise it in newspaper and classified sites which are popular in your location.
Troll Flippa for a while till you understand how this site works.
Then list your site there.
I've sold my digital agency before and I happen to know a few things about this.
First, you'll need to know that there are three main types of buyers for your SEO company.
1) A bigger agency
Some agencies (eg. content marketing agencies, creative agencies, social media, or even lead gen agencies) say that they can offer SEO services, but most of them don't really have any in-house expertise. If your agency is already profit-making, then it makes a lot of sense to sell to a bigger agency.
But you'd want to be careful of how the deal is done. Most agencies acquire smaller ones for a P/E multiple of 3x to 5x with lock-in and earn-out terms. That's as good as taking a loan from the bank and paying it with future profits from your agency, so you'd want to avoid such deals.
2) Selling to your clients/brands
Some brands/existing clients may need your team's services as a long-term plan. It's easy for them to hire an SEO agency (which will be a cost in their P&L), but if they'd acquire yours, they would be able to break even on their investments. In my case, this was my deal when I exited my agency.
3) An incoming player
There will also be senior marketing professionals who'd want to get out of their corporate lives and run their own company. Given that marketing is the only thing they'd know, some of them might be interested in buying over an agency with existing clients and operational processes, so it'd be easy for them to continue/scale up the business from there.
I recently just wrote something about this here -- https://www.searchenginejournal.com/exiting-your-digital-agency/264551/
Hopefully it helps! Let me know if you'd want further advice. This was a path that I've gone down before and I'm happy to share anything that could help you make a wiser decision.
SEO is basically dependent on content. Therefore, to sell an SEO company, you must check whether your company has the best Content Coverage, Content Utility & Cornerstone Content or “Big Rock” content. Content coverage is the foundation of your editorial strategy, the aim is to comprehensively cover topics core to your brand’s audience. Think of Content Utility as service content. These days, we know that when people have questions, they turn to search. That is why it is important for your content to provide answers and you develop a content angle that aligns with searcher intent. While Cornerstone Content is generally a long form content that is fundamental to the business and reflects the business message.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Related Questions
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I have this social media idea,but no coding skills. How do I get someone to do the coding (cant afford to pay them) and not give away half of my idea?
Dilip was very kind in his response. My answer might be a bit on the "tough love" side. But that's for you to decide. My intention, just for the record, is to help you (and those like you) on your path to success. And that starts with having a viable philosophy about entrepreneurial-ism and business. And I'm going to answer this because I get asked some form / version of this question very frequently from newcomers to entrepreneurial-ism. The scenario goes something like this: "I have a great idea. It's amazing, I love it, and I just KNOW it's gonna make me a ton of money. But I have no money right now so I can't afford to (fill in the blank with things like "to build it / create it / market it / etc" or "to hire the required staff needed to work in my business to sell it / develop it / etc"). And I don't want to tell anyone about my great idea because I'm worried someone will steal it and make MY million / billion dollars. But I can't afford to legally protect it either... So how do I launch without the skills to personally create the product AND no money to hire anyone else to do that either??" The answer is ... You don't. Look - let's be honest. All you have is an idea. Big deal. Really. I'm not saying it's not a good idea. I'm not saying that if properly executed it couldn't make you a million / billion dollars... But an idea is NOT a business. Nor is it an asset. Until you do some (very important) initial work - like creating a business model, doing customer development, creating a MVP, etc - all you really have is a dream. Right now your choices are: 1. Find someone with the skills or the money to develop your idea and sell them on WHY they should invest in you. And yes, this will mean giving up either a portion of the "ownership" or of future income or equity. And the more risk they have to take - the more equity they will want (and quite frankly be entitled to). 2. Learn how to code and build it yourself. MANY entrepreneurs without financial resources are still resourceful. They develop the skills needed to create what they don't have the money to pay someone else to do. 3. Get some cash so you can pay someone to do the coding. You'll probably have to have some knowledge of coding to direct the architecture of your idea. So you will likely still have to become knowledgeable even if its not you personally doing the coding. (This is not meant to be a comprehensive list of options... And I'm sure some of the other experts here on Clarity have others to add - and I hope they do) To wrap up - Here's my final tip to you that I hope you "get"... It's FAR more valuable to have an idea that a very specific hungry crowd is clamoring for right now - One that THEY would love and pay you for right now - Maybe even one they'd pre-order because they just have to have it - Versus YOU being in love with your own idea. [Notice I didn't say "an idea that some as-of-yet-undetermined market would probably love"] I wish you the best of luck moving forward.DB
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How can I make a million dollars?
First, I agree with Chad in that the pure pursuit of money is unlikely to render anything significant. By using a monetary value as a primary goal, you're only diluting the real drivers of success: passion, crafting great customer experiences, building an incredible team and culture etc. That said, making $1m isn't that hard. :) I love this thinking by Amy Hoy and that's how I would go about making $1m: http://unicornfree.com/30x500. Using that logic, this is what I'd do: * To earn $1m in a year, I need to earn +- $80k a month. * To earn $80k a month, I need 1600 customers paying me $50 per month. * So what can I build that could attract 1600 people to pay me $50? * Or, what could I build that could attract 400 people to pay me $200 per month? This logic works on two drivers: * Cumulative revenue and growth. So SaaS works best in this regard, as you only need to focus on having new signups that are greater than your churn. * Building something that people are willing to (really) pay for and going for quality over quantity. If you are building something that sells for $5 pm, you'll need to sell at much higher volumes (which are tricky). In terms of doing that, these are the areas of my business that I would prioritize: 1. Build an awesome team that do things they're passionate about. 2. Prioritize customer experiences above anything else. Do everything in your power (regardless of whether it can't scale) to add value and help your customers. 3. Build a brand and reputation that has long-lasting value.AP
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How can I become an idea person, as a professional title?
One word: Royalties This means you generate the idea and develop it enough to look interesting to a larger company who would be willing to pay you a royalty for your idea. This happens all the time. Rock stars, authors and scientists routinely license their creative ideas to other companies who pay them a royalty. Anyone can do it. Your business, therefore, would be a think tank. You (and your team, if you have one) would consider the world's problems, see what kinds of companies are trying to solve those problems, and then develop compelling solutions that they can license from you. You have to be able to sell your idea and develop a nice presentation, a little market research and an understanding of basic trademark and patent law. The nice thing about doing this is that if you develop enough cool ideas you will have royalties coming in from a lot of different sources, this creates a stable, passive revenue stream that requires little or no work to maintain. Start in your spare time and plan on the process taking 3-5 years. Set a goal to have a few products in the market that provide enough revenue (royalties) to cover your basic living expenses. Then you can quit your day job and dedicate more time and increase the momentum. A good idea business should have dozens, if not hundreds of license contracts generating royalties. It's possible to pull this off. And it is a fun job (I'm speaking from experience).MM
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If I have a business idea for a large company, how can I give it to them and mutually profit, without them just taking the idea and squashing me?
Probably not the answer you're looking for, but companies have so many unimplemented ideas that the likelihood of partnering to implement someone else's idea is really low. And besides which, the idea is not something that has much value in and of itself. If you're passionate in the idea, build it yourself. That's the only way you can have leverage.TW
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What companies have successfully implemented both B2B and B2C products or services? Which should I start with for the non-profit sector?
I would suggest the first question to ask is "what problem do I solve?" And of those people I solve problems for "who do I create the most value for?" In the non-profit world you need to add "How does my business help the non-profit run better and/or help the group the non-profit focuses on?" For example, if you've created a platform that drives donations, your company "has created a platform that helps you reach fundraising goals faster." What you don't want to do is market and sell to B2B and B2C audiences simultaneously. They have different ways of buying - a B2B audience needs to have their benefits quantified (using your thing makes me x amount more) - and it's extremely hard for a startup to be able to do both well. Better to start with one, execute really well and move into the other. Feel free to give me a call and we can dig into who your most valuable audience is.AV
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