SEO is basically dependent on content. Therefore, to sell an SEO company, you must check whether your company has the best Content Coverage, Content Utility & Cornerstone Content or “Big Rock” content. Content coverage is the foundation of your editorial strategy, the aim is to comprehensively cover topics core to your brand’s audience. Think of Content Utility as service content. These days, we know that when people have questions, they turn to search. That is why it is important for your content to provide answers and you develop a content angle that aligns with searcher intent. While Cornerstone Content is generally a long form content that is fundamental to the business and reflects the business message.
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