1. Whether cold selling by phone or in-person or warm lead referral sales start by having the prospect state their pain points. Listen carefully to identify how your service or product can help. If you can't don't bluff, failed delivery can spread rapidly by word of mouth. 2. Know exactly who is your core customer. Everyone is not your customer. Narrow the field to prevent wasting time and missing out on income. 3. Define communicating your value proposition. Practice relating the key points that make your product or service effective. Avoid hype and superlative language and focus on those things you can deliver well. Continued success and if you need a detailed strategy for sales success, let's talk. My value - I've achieved first position in national sales against 99 others (l entered the list at number 5). I have built 3 successful sales teams. I have successfully identified, developed and closed new lead channels. Want more sales success schedule a call today.