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Sales Management: What are the ways that a startup can acquire their first 100 customers?
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Sean Saint, Helping you to identify ICP and set meetings answered:

Identify your ideal customer persona. Find those individuals. Conduct market research with those individuals in exchange for a free trial / sample of the product. Understand what motivates them and their pain points. Follow up with an under 3 minute, anonymous, survey after they've used the product.

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