Building the product is not the hardest part. The hardest part is generating the sales. What strategy does a startup need to follow to get their first 100 customers?
Identify your ideal customer persona. Find those individuals. Conduct market research with those individuals in exchange for a free trial / sample of the product. Understand what motivates them and their pain points. Follow up with an under 3 minute, anonymous, survey after they've used the product.
