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Sales: Once your ideal client profile is established, how do you find the company's decision maker and how to reach out to that person?
RG
RG
Rebecca G Brizi, Management Consulting answered:

There are excellent answers here already, my comment is to add to those: network amongst your clients, before your peers and competitors.
Join the associations your clients join, attend the events your clients attend, learn through the same channels your clients use. This is how you will know who to target and how.

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