It is a disruptive and niche startup with an initial market of 4.5M. Scalable vertically and horizontally. Top category, such as food and technology. But without traction.
Ugh. Investors.
Here's the harsh or maybe happy truth.
If your Startup offering (product, service, information, courseware, consulting, etc) provides stellar value, then you require no investment.
Do your launch + if money starts pouring in, either skip the investors of if you really must use investors (doubtful, if you're providing stellar value), then the more revenue you have, the better terms you'll get from investors.
