In business terms, you have described a lot of what your startup doesn't have. Potential market share is only applicable IF you have captured it. Vertical and horizontal growth channels are only meaningful IF your team can identify and develop those channels. As for your investors, are they trying dump debt? Are you savvy enough to review, digest and negotiate the terms of investment? Get the money to hire a venture pro to assist you and look out for your best interests. I recommend the Elliot Davis firm call the Greenville, SC office ask for Charles Duke. Continued success and for development experience to drive your vertical And horizontal growth channels hire me. Let's talk soon.