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Survey Design: How can you know the habits, likes and dislikes of your customer?
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Pamela Hazelton, Conversions, marketing, ecommerce and content. answered:

Listen to them and ask them questions. Read what they say on the web, and ask relevant questions. Surveys can help, but without a budget or means to ask the masses, it is difficult to collect enough data. So, go back to basics. Join various groups and engage in conversations.

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