Question
Every digital marketing, advertising or copywriting campaign starts from knowing your prospective customer. However, as a new company, how can you know the habits, likes and dislikes of prospective customers in an affordable way (for a small online business)?
Answer
Listen to them and ask them questions. Read what they say on the web, and ask relevant questions. Surveys can help, but without a budget or means to ask the masses, it is difficult to collect enough data. So, go back to basics. Join various groups and engage in conversations.
