Every digital marketing, advertising or copywriting campaign starts from knowing your prospective customer. However, as a new company, how can you know the habits, likes and dislikes of prospective customers in an affordable way (for a small online business)?
Use Facebook insight.
There is a feature in facebook that you can use to identify your potential customer and i'm revealing you a simple trick.
Choose a 'public figure' of your niche: as an example if you are a personal trainer you can choose a very known name, then go to facebook insight, in the business manager, and put the name of him.
If it's very well known, probably he has a fan page or something, so Facebook will display you the identikit of the people interested.
They go VERY IN DEEP: you can see how much they earn, what is the average family, where they live etc
Write down these datas.
You can use it further also for paid ads.
You won’t be able to connect effectively with your potential customers if you don’t have a customer in mind. Survey current customers, as well as members of your target market, to find out how you can better present your product or service, or what aspects might be missing from what you’re currently offering.Cast a wide net to capture those you think might be interested in your product or service, and use their data to shape your brand in a way that better resonates with your target market. Once you know who your audience is, where they hang out online and what they respond best to, then you can begin to market.
Listen to them and ask them questions. Read what they say on the web, and ask relevant questions. Surveys can help, but without a budget or means to ask the masses, it is difficult to collect enough data. So, go back to basics. Join various groups and engage in conversations.
Follow a proven process, One you can do yourself if you follow the steps especially in how you speak with your target customer is Lean Customer Development. Cindy Alvarez wrote a prescriptive book about this that folks can follow. You can also outsource this to a more seasoned interviewer. I have done hundreds of interviews over the years and was quite bad at the process in the beginning. If you do outsource, you still have to be involved in every call. I recommend that you work toward switching roles with the interviewer so you can learn and do it yourself. It is a great skill to have. Please contact me it you want to talk more - 978-314-9888