How can we make a great strategy for early adopters to use and sell my product for SMB on a industry like human resources?

To formulate a strategy that is a match for the outcome you are trying to accomplish we would have to further understand your business model, the issues you are encountering, and many other business specific questions.

I would love to help and talk further about this.

Heh I have an entire division of my business based around this idea. People create an idea in isolation and then realize nobody wants it!

There's a specific strategy for doing so, and I help these product creators reorient their marketing to (here's the hint:) tie in with what their target market already believes.

From what you shared, my interpretation is:

> you haven't gotten specific enough on your target market, at least the INITIAL niche

> you haven't figured out the value equation

> your marketing message doesn't match up with what the people you wish would buy actually believe.

I have to tell you, most product creators in your position fail. Well, it ain't gonna be a cheap or fast fix, but it can be done.

I would use a cold outreach approach for this. First I would define the target audience, in your case it's people in the HR department.

I would narrow it down to company size, demographics, and more to further define your target.

Then I would use a company like GrowthOK.com to help you find highly targeted and qualified HR leads.

Lastly, I'll set up cold emailing campaigns followed by cold calls.