the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University
Education
Planning
Mentors
Funding
Customers
Assistants
Clarity
Categories
Business
Sales & Marketing
Funding
Product & Design
Technology
Skills & Management
Industries
Other
Business
Career Advice
Branding
Financial Consulting
Customer Engagement
Strategy
Sectors
Getting Started
Human Resources
Business Development
Legal
Other
Sales & Marketing
Social Media Marketing
Search Engine Optimization
Public Relations
Branding
Publishing
Inbound Marketing
Email Marketing
Copywriting
Growth Strategy
Search Engine Marketing
Sales & Lead Generation
Advertising
Other
Funding
Crowdfunding
Kickstarter
Venture Capital
Finance
Bootstrapping
Nonprofit
Other
Product & Design
Identity
User Experience
Lean Startup
Product Management
Metrics & Analytics
Other
Technology
WordPress
Software Development
Mobile
Ruby
CRM
Innovation
Cloud
Other
Skills & Management
Productivity
Entrepreneurship
Public Speaking
Leadership
Coaching
Other
Industries
SaaS
E-commerce
Education
Real Estate
Restaurant & Retail
Marketplaces
Nonprofit
Other
Dashboard
Browse Search
Answers
Calls
Inbox
Sign Up Log In

Loading...

Share Answer

Menu
Business Development: How should you market your contact center to find the right kind of partners?
RV
RV
Rogier van der Heide, 25 years of creating business success by design answered:

I am not sure what your real question is but I assume you want to set up a contact center that provides contact center services to other companies who do not have a contact center themselves, right?

That means that you offer an off site contact center service. Is your going to be cloud based? You will have to integrate with the websites of your customers, so you need expertise on how to do that. You will most likely outsource the hosting of your infrastructure, and since you can only be reliable to your customers when you are always up, find a reliable hosting company.

The first advice is therefore to get your infrastructure, your IT sorted so you will be offering new customers an easy way to integrate your contact center in their online presence. Collaborate with an expert in this field.

Once your infrastructure flies, you can focus on developing some applications that your clients will like:

1. email response management. Can you analyze inquiries and redirect them straight to the right department of your client's organization?
2. knowledge management. Are you making sure that you know everything about what your clients offer their customers, so you always come across knowledgable?
3. how are you catering for the hearing impaired?
4. can you adapt to new ways of communicating? in-site web chat is becoming very popular, for instance.
5. on behalf of your customers, can you support their social media channels?

I think you can add a couple points to the list above.
Work on those, think about them, and decide where you want to focus. Then, develop a proposition to the benefit of your new customers. Think of it as growing their business; they will be able to connect with your story easily.

And when your first customers come in, using you as their contact center, start offering analytics of all the calls, messages and requests, drill down to the very details, learn from it and keep improving your service!

If this has raised your interest, let's continue on the phone. Prepare your questions, and a ten-minute call will give you a lot of insights and direction. I am looking forward to it, thank you!

Rogier.

Talk to Rogier Upvote • Share
•••
Share Report

Answer URL

Share Question

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Share by email
About
  • How it Works
  • Success Stories
Experts
  • Become an Expert
  • Find an Expert
Answers
  • Ask a Question
  • Recent Answers
Support
  • Help
  • Terms of Service
Follow

the startups.com platform

Startups Education
Startup Planning
Access Mentors
Secure Funding
Reach Customers
Virtual Assistants

Copyright © 2025 Startups.com. All rights reserved.