Share Answer — Clarity

the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University

Categories

Browse Search

Loading...

Question

We're ready to launch. I was thinking of initially launching with a simple 15-day trial and a single paid plan that's around the average price point our competitors charge.

This is fast to do and will only take a few days of dev effort.

On the other hand, ALL of our competitors offer a free plan (restricted features, etc) and 4 paid plans on average. Each paid plan has feature restrictions, limits on other stuff, etc.

That will probably take us an extra 2-4 weeks of dev effort to add the restrictions into the app on a per-plan basis, make sure it all works, let people upgrade between plans, etc.

My question is this - should we just launch fast with sub-optimal pricing and fix it later, or should we invest the time to build out the plans with feature restrictions and a free plan, etc?

Pricing Strategy

Answer

Vinish Garg answered

While some experts have already share their thoughts, I am excited to share this excellent post by Price Intelligently, at: http://www.priceintelligently.com/blog/value-based-pricing

In general, their blog is GOLD for SaaS pricing. I am sure you will make the right decision!