Question
I have an established B2C information product that helps new parents. I have been told the product would be a natural fit to provide to HR departments as it help parents (and especially new mothers) make the transition back to work after maternity leave much easier. My idea is to sell licenses to HR departments so that their employees can have access to the product online. Is this an established business model? Would HR departments be open to this kind of model?
Answer
Enterprise selling are group decision. The HR job function this will not be a their major KPI as job review. Their company may offer a welfare to their empolyee but the key is what will benefit for HR or their company.
