Example: Market size 150,000 or less on a yearly subscription model ($60 per year) for a total of $9 million annual revenue at most. Costs estimated to be less than 500,000 annually.
Wow, sounds like you have an amazing profit margin. The key is GROWTH. Continuous and stable, with the ability to predict future growth.
Therefore, your market niche is very important, to feed the growth curve within an order of magnitude and can't be too vague.
As others have mentioned, investors look for a $100-200 million valuation potential, as well as the ability to morph or expand as needed.
Contact me if you want to discuss more.
Potential is relative but PREPARATION IS KEY. You need to be able to understand the vision for the company. I usually tell other entrepreneurs like me to stop calling your company a "startup" and start treating it as a business.
From this point of view, you should have done research on your market. If you've completed a beta test, that's even better. It takes time. Don't go to VCs with just the "idea of being the NEXT BIG THING."
You have a "million-dollar idea?" Well, prove it.
From the presentation, to market research to connections, you should be able to relay your vision in a clear manner.
If you need more help in organizing these things, you can schedule a call with me.
Having raised over $100 million in angel and VC funding for startups I've founded and a couple others I've advised, I have some related experience in addressing this question.
The company you outlined above seems more like an angel or friends and family deal for a lifestyle business than a VC financing round for a technology startup.
VC's want to see a billion dollar market opportunity potential, and a company that has a chance of reaching at least $100 million in revenue by year 5.
I'd be happy to talk further with you about fundraising options if you'd like to give me a call sometime.
Likely best you look through docs on various VC Websites (there are many).
If you have a flow of investment (say for example in traffic) + a flow of sales, so there's a consistent ROI over some period of months, you'll attract far more capitol + have to give away less of your company.
Most VCs I know will be way more interested in consistent, proven ROI (even if total revenue is small), than estimates on paper.
1. If you are growing by 2,000 users or $1,000 per month.
2. If you have a very high tech idea and are a very good marketer, such as Theranos, Magic Leap, Tesla.
But you should normally start with Angel Funding. VCs aren't suitable for pre-traction startups for a multitude of reasons.
More the better. Depends how you define value too. A speculative value will always be laughed at compared to real traction value. Traction will always get attention and demand respect.
There is no one right answer, truth be told different investors are going to be looking for different things. There is one key thing i noticed you said though and that is attract. Using the word attract means VC's would be approaching you versus you pitching them. If you want to attract attention you have two options.
1. Get in someone's eco-system, haven something they need, want or love; then you can attract attention. 2. Be outside there eco-system and be some wonderful they search for something like you.
Again, they are two very different opposing views. If you want to attract attention, it comes down to how well are you selling yourself. If you want a certain valuation, it comes down to how well you sell the idea, backed with unemotional market research (What's your business model? How do you see future growth? What's your risk? Where are you to date? What do you need this money for? How will this money accelerate your growth? How will you return my money?)
Reach out to me for more clarity on the subject, I would love to help you.
Different Venture Capital firms have different criteria on when they allocate funding. Some come in at a pre-seed or seed stage where all you are is an idea on a paper. If you do a search for VC incubator or VC seed you will get a more readily available selection of where to go. Most VC's raise money from wealthy investors, endowments, and other corporate investors. A lot of these have started to set up their own direct investment platform and act as their own VC's. Feel free to reach out as there are many other alternative financing platforms out there to fund startups.