Question
I am a sales and marketing professional, solely responsible for my company's online brand value creation by way of marketing our service offerings along with final closure of business deals i.e sales or revenue generation. In short, work as a CMO and sales guy.
The company offers business intelligence consultancy to global clients in the form analytics and research services.
Since I have been associated from day 1, when it was a start-up 4 years back, I command respect for whatever I have done all these years.
Owing to little business success, management has decided to recruit couple of professionals based on my years of request to support my effort.
I am thinking of recruiting the following:
1. Lead generation/business development
2. Content Specialist
3. SEO/adv professional.
Answer
Awesome to see that you're wearing all hats! That's the way to go at an early stage company and it's the way to learn the fastest.
Depends on the product and industry, but most def. start with lead gen because you ALWAYS want a consistent pipeline coming in.
The most important thing is to have high-quality leads as well as a clear process that you and your team can stick with. Then grow it slowly from there when work is overwhelmed. Equip your team with the best tools and the most quality data. Hope this helps!
