Question
I am a sales and marketing professional, solely responsible for my company's online brand value creation by way of marketing our service offerings along with final closure of business deals i.e sales or revenue generation. In short, work as a CMO and sales guy.
The company offers business intelligence consultancy to global clients in the form analytics and research services.
Since I have been associated from day 1, when it was a start-up 4 years back, I command respect for whatever I have done all these years.
Owing to little business success, management has decided to recruit couple of professionals based on my years of request to support my effort.
I am thinking of recruiting the following:
1. Lead generation/business development
2. Content Specialist
3. SEO/adv professional.
Answer
I think all these activities will increase your sales eventually, but you should go for one at a time. Hire the one that you think is the most necessary right now:
*Do you need to generate new leads?
*Does your content or sales page require modifications?
*Do you need to invest more in ads and seo?
With three new resources it will be just one big chaos and you won't have much time for your sales.
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