Sharique Nisar Strategy Consultant | Marketing | BI | Analytics

I bring value in core areas like: • Extensive experience in business intelligence & strategy, benchmarking, competitive assessment, market research and analytics • Worked on projects in the areas like - market entry, sizing, assessments & forecasting strategies, industry studies, company/competitor analysis, business plan development and custom research and analytics studies • Experience in developing research surveys using platforms like Qualtrics, Vovici, Confirmit, SurveyGizmo • Knowledge of various survey analysis methodologies (qualitative, quantitative, observational, etc.) and ability to present them in a succinct way • Experience in applying statistical techniques and building models in solving various business problems from diverse domain and develop documentation to keep track of models, processes and analysis results • Working experience of statistical packages and data mining tools like R, SAS, SPSS, Mintab and Microsoft office tools namely Excel, Outlook, Access, PowerPoint and Word • Accustomed with quantitative research techniques like linear and logistic regression, time series, decision trees, cluster analysis and factor analysis • Experience in marketing automation and secondary research methodology and global electronic databases – e.g Pardot/ Salesforce, Hoovers, Bvd, Bloomberg, Factiva, EDGAR • Hands on experience in demand generation and developing prospective B2B leads from linkedIn, social media, news • Knowledge of campaign management (strategize, ideate, plan, execute, monitor, measure) - Adwords, Adespresso (Facebook Manager), Google Analytics, WordPress, GDN, Programmatic networks and more • Internet marketing skills include- social media, news monitoring, SEO/SMO/SEM • Performed variety of organic and paid acquisition channels methods- content marketing, search, PPC campaigns, events, PR