Hello! Thank you for posting a question here with us. My name is Humberto Valle, I have been involved with strategy and marketing for the better part of 10 years. I have helped multiple companies grow from $0 dollars to few million in revenue. It honestly sounds me to like you need to outsource your needs so that you can act as CMO not as marketing manager.

When you hire a lead generation person you will either be hiring someone who is good at sales networking (in person pursuit) or funnels and sales psychology for buyer personas/buyer's journey and one that fully understands both business and your industry needs.

Second, content creators (whether is video, animations, writing, imagery, slides, wikis, answering questions here on Clarity, quora, bloggers, etc) are experts whom you hire once you know exactly who your target demographic is and the best channels you need to approach them. The same goes for SEO - you need to know who they are so you can target the most efficient keywords. For example, targeting highly competed over keywords on a low engagement channel would take longer to leverage versus a low highly targeted keywords with less search but high conversion based on the buyer journey. If you already are in the position to hire based on already knowing what they will most likely do, this is a great step for your company! Congratulations! If you are looking to hire due to the services needed, maybe consider hiring an agency such as our, www.Unthink.me works with many companies (SMBs with no more than $5-7 million dollars in revenue) in various industries doing exactly what you are looking for. If you are interested, please send me an email directly to humberto@Unthink.me - I can give you a quick rundown of our services and low fees. Thank you!