I'm a psychological personality type enthusiast with passion to help people through knowing their unconscious behaviour and turning it into conscious decisions. I'm an unfinished business and management bachelor who found "his way" in helping people through getting to know themselves and others better in order to be able to take conscious and responsibile decisions for their lifes. To help them uncover their barriers and help them overcome them.
Also I'm a passionate young man with strong urge to help the world evolve the "right" way through helping people. I'm a finishing student who wants to fight his way through the sharp business world and bring and spread life values and humanity to it.
Best way? Figure out a process to get consistent referrals from other professionals.
I made a video about this situation, in the video blog here:
http://www.jasonkanigan.org/your-confusing-title/
Second-best way? Narrow your ideal customer definition, and go get them.
Who values uncovering their unconscious behavior and changing them to conscious decisions? Who values that?
Not many people, IMO. But I do know one niche that does: some high level executives. They know mindset is #1 in determining their results.
The good news here? They know the value of doing so, and will pay for it. Unlike the regular public, who love 'free' and struggle to pay for anything because they don't have any money nor a belief that investing in themselves is important, your executives will 'get it'. In fact, I'd niche down even more, to executives in a certain industry who are making so much a year.
Talk less about you and more about the situation your ideal customer is in. That's your marketing. Most sellers do it completely backwards.
I know that's what you are passionate about, but you need to create a message that resonates with your clients.
Meaning how is this going to help them solve some major problems in their lives? (Financial, relational, spiritual, or physical)
So many coaches struggle to even make minimum wage because they sell what they want to sell (they project their own values on to their clients) instead of selling what people actually want to buy.
Setup a single page Website with info about how to contact you + use some booking service or free WordPress plugin for managing your appointment bookings.
Attend at least one Meetup Group in your local area every day for a year... or week if you like...
Target small business networking Meetups which begin events with short introductions.
Provide a benefit centric intro, rather than 12 Step Intro.
Introduction guidelines.
1) Make your intro other-centric, rather than self-centric, so avoid "My name is John, I coach people."
2) Be specific.
For example...
If you're having trouble writing copy which generates massive sales, setup an appointment with me + we'll refine your languaging/message.
Then sit down. Don't say your name. Don't have biz cards. Avoid carrying any type of contact info.
People who are truly interested in what ever you choose as your intro (which should be crafted to the Meetup you're attending) will come find you.
Have them write down your contact info on a scrape of paper.
Never, ever, ever, write anything down for anyone.
Never give them a pen or paper.
Their first micro actions with you will be to seek you out + scribble down your contact info.
People who take micro actions, tend to make macro actions (pay you).
I want you to read the following questions between you and yourself, and you can read them aloud if you want, but before you move from one question to the next you must have completed the answer to the previous question:
1- What is the problem?
2- What caused it?
3- Why couldn't you solve it?
4- How can you overcome the solution to your problem?
5- What would you like to change?
6- When will you stop her from being restricted to you?
7- How much do you know you find solutions to?
I am sure that you have begun to change, God Almighty now, for the better, and that you are beginning to see things with another view.
Now that I have completed this exercise, I would like to do the following:
1- Be inside your head a picture of yourself dealing with a person in the near future, and now how do you see it, is it medium or large?
2- Do you see any distortions in the picture instead of the organic completion that you are now, note anything negative in what you see, and immediately transform it into a positive (edit its content) simply by thinking about positive things or aspects in what you see, for example if you see in the picture You are afraid to meet and interact with people, or you lack a sense of confidence (edit the content) so that you are confident in yourself. Bug in dealing with people brave.
3- Now, leave this shape and the image you see for yourself to become large, clear, three-dimensional, moving colored with your best colors, add the sound you love and the echo and tone that helps you to make the sound more powerful, attractive and more loving and closer to your heart.
4- Now with all awareness I want you to compare between: What is the difference and the difference that you feel when you compare the self-image that came to your mind in the first step, and that you have now after the first amendment and the second amendment? God bless
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