Loading...
Answers
MenuWhere should I focus my money if I'm trying to scale my business online?
I am a professional Running Coach looking to scale my business online, where should I spend the most energy?
I'm also looking to create a high ticket coaching certification program that I plan to launch early 2018.
Answers
If I were you, I would launch a Facebook Group.
It's the easiest way right now to create a community around your business of people interested in your offering and which contribute to each other.
Why a Facebook Group?
Think about where is the primary place where people spend their time without getting paid.
Yep, you guessed it right. It's Facebook.
B2B Marketers/Founders/CEOs… Your audience is on Facebook. Trust me, or better, trust people that are seriously smashing it on this niche thanks to Facebook Groups. I’ve started my Facebook Group recently after Vin Clancy and Charlie Price from the famous “Traffic and Copy” group suggested me various time to do it.
In the word of Vin Clancy: “It’s the perfect place to build your 1000 true fans.” Other reasons why to start one are:
- You have a community! To test our your ideas, and to gain a sustainable momentum (people from your group will invite more in the future, and so on.)
- There are way too many blogs out there, and people are sick and tired of optin popups, they tend to give their emails much less (only when the content it’s remarkable, but with so many competition it’s hard to stand out.)
- It’s the only public area of Facebook. For the rest, FB is pushing down all the organic reach to push you to buy FB Ads (in groups it’s still not possible.)
A Quick Note on Personal Branding
Ultimately creating remarkable contents on your Facebook Group (Linkedin and other platforms and blogs as well of course) with consistency will contribute to building your brand and differentiate from the competitors. You’ll create a little space progressively in the brain of your customers with a kind of “positive karma” which they will want to reciprocate in the future (we’re human beings, read Robert Cialdini’s book for more about that.)
If you need support in creating and growing your Facebook Group from 0 to thousands of members, and monetize it, call me here on Clarity!
success of any coaching business is the personal time you can allocate. In your case, for the individual runner.
I assume that you have a few runners under your kitty. Servicing them is taking a lot of your time. In your effort to earn more per hour of your time you were looking for ideas and came up with with this certification thing.
It's a very logical evolution. Have you thought about a radical evolution?
Radical one will be to double down on your current engagements to the brim of your capacity.
Your time is going for productive and unproductive work. You should consciously identify unproductive tasks for you and bring in someone to help you.
In terms of productive time, you should build frameworks to ensure that a lot of work is transferred to your customer.
Please focus on this optimization for now. Invest your money here. Don't waste capital on other unnecessary steps. Let's have a call to explore more.
Related Questions
-
How does my startup hire an affordable marketing expert?
I don't even know how to answer this. Do you know what the difference between McDonalds and the local burger joint that is filing for bankruptcy is? It's marketing. McDonalds is worth billions of dollars not because of the quality of their food, but because of their marketing. Marketing is not an expense. A janitor is an expense. Your computer is an expense. Marketing is an INVESTMENT. Would you shop around for the cheapest heart surgeon? Of course not. Because you would likely end up dead. Why, then, do you shop around for a marketing expert? Are you ok with your company going bankrupt? Is that worth the small savings to you? No. Of course not. Hire someone who is good at marketing. Hire someone who knows what they are doing. Buy yourself a Lamborghini with your profit the first quarter. Get a beach house in hawaii. Grab a yacht. Or, try to find your business the cheapest heart surgeon you can and then spend the next five years wondering why such a solid business idea failed in the first 6 months. I'm passionate about this exact topic because all those statistics you read about "70% of businesses failing in two years" are solely because of horrible marketing.AM
-
Which link shortener should we use in our social sharing strategy to track our Analytics?
I might suggest starting with Bitly and exploring the possibility of getting a custom branded shortener, which you can set up through Bitly once the domain is purchased. For example, my website is philpallen.com but I shorten all links to philp.al/link so it's more professional. I feel like many other shorteners look like spam, but I'd say your safe with Bitly because it's widely used. A custom one would be even better!PP
-
What should I do to have my first client on Clarity.fm?
I started on Clarity just by answering questions last summer. I used to love Quora but really disagreed with a number of changes they made and so when Clarity launched answers, I started answering questions. I'm incredibly busy but let's face it: we all have extra time. We spend it looking at our phones, on Facebook, socializing with friends, whatever way each person does it, we all spend time on non mission critical stuff. Because I genuinely enjoy helping others, I treated Quora as a way of relaxing the same way others would read news sites or blogs. And so I switched all that time to Clarity by answering questions. I don't recall the exact specifics but by providing real answers (not just, "call me, I can help you), I had my first call request within about a month of my first answer. And I got a nice review. And some more questions answered, and a couple more calls, and a couple more reviews. And from that point, the call volume increased. Simultaneously, I started referring all "can I pick your brain" requests on LinkedIn and email to my Clarity account. And so some calls initiated that way. More reviews. Now, a year later, I have done over 200 calls, with the majority of it inbound from Clarity. Take it from me, if you make the time, and provide genuine help to people, you will get rewarded for it. But like anything in life, if you're not willing to invest the time and resources, you're unlikely to see any return.TW
-
What are some marketing strategies we can use to reach new customers?
Start with creating your USP (aka Message). This message will be the statement that sums up the reasons for doing business with you from THEIR perspective based on what THEY want (versus why YOU think they should do business with you). It may feature a unique ability your company can provide - some feature or benefit or experience that they either can't get anywhere else or that you do better than anyone else - and I'd strongly suggest it NOT be based on your low pricing. To do this - get very clear about what pain (or problem) your business gets rid of (or solves) and what promise you make to your market. For example: When you say "excellent quality" and "affordable"... what exactly does that mean and why should your market care? -How will they KNOW it's "excellent" (according to them)? And do they want excellent? Maybe they want fast... -What does "quality" mean and how will they know? If you fix my cellphone and it works... How is that qualitatively different from anyone else fixing my phone? Isn't fixed the same as fixed? -What is "affordable"? And affordable for whom? Lastly - When you say "specialize" - and then say cellphone and tablet repair... Does that mean you specialize in ALL cellphones and tablets? Because when you say "cellphones and tablets" it sounds more like you generalize in a type of handheld electronic product. A specialist is an expert in a small area of products or services. Think deep and narrow. For example - You can specialize in repairing a certain brand - Such as "we specialize exclusively in the repair of Samsung cellphones and tablets"... Or you can specialize in the repair of devices running on the Android platform.... (you get the idea) Once you find your USP - use it in all of your inbound and outbound marketing platforms. I wish you the best of luck in your marketing efforts! -DavidDB
-
About to launch our new eCommerce website selling well priced unique watches. What is the best initial marketing strategy to use with minimal cost?
Here are some answers for you that I believe will help you. 1. You should implement a long term and short term strategy right at the beginning. What I mean is that there are essential parts to your marketing like SEO and content marketing that you need to implement right in the beginning, but will take a while to filter through, but these are essential if you want to have organic traffic. That would be L-T. The best for Short term for a newly launched site is ad's. Word of warning though. Know your customers demographics such as age, income, education etc, know your competitors demographics and then find the platform (such as social media channels) where your ideal customer is based on those researched demographics and then roll out targeted ad's for them. 2. You have to implement social media strategies right from the beginning of course, based on your demographic research. 3. Get busy Blogging - start with content marketing now. 4. Sweepstakes - start a giveaway to get traction with clients and create awareness. 5. Make sure you collect emails as these are like gold dust for future email marketing. 6. Video marketing is essential for competitive retail space and very powerful to get found on search engines like Google. Prior to me launching my digital marketing business 5 years ago, I built an online retail business and made many expensive mistakes. And they can be costly if not implemented correctly from the beginning. So in summary: SEO - very important, Ad's, Social Media, Sweepstakes, Blogging, Video & email marketing. I trust this will assist you. Let me know if you wish to have a call to discuss these or have follow up questions. Regards KennethKT
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.